Bo & Bo Communications

Bo & Bo Communications is a public relations and communications agency based in Sofia, Bulgaria, founded in 2018 by Ilina and Mario. The agency focuses on helping brands and organizations navigate the complex landscape of reputation, media, and stakeholder engagement. With a strong emphasis on creative concepts and strategic thinking, Bo & Bo Communications serves clients across industries that require thoughtful communication strategies, from crisis management to digital marketing and corporate social responsibility.

Core Services and Specialties

Bo & Bo Communications offers a broad range of services tailored to the needs of modern businesses and institutions. The agency’s core expertise lies in public relations and communications, but it has expanded into adjacent fields such as digital marketing, influencer marketing, and event management. The team, led by Ilina and Mario, is particularly known for its work in crisis communications and reputation management, helping clients protect and rebuild their public image during challenging times. Below is a list of the agency’s key service areas:

• Crisis Communications
• Media Relations
• Content Management
• Digital Marketing
• Influencer Marketing
• Social Media Communications
• Employer Branding
• Event Management
• Corporate Social Responsibility (CSR)
• Reputation Management

Methodology and Approach

Bo & Bo Communications operates with a hands-on, collaborative methodology that prioritizes creating opportunities for both people and businesses. The agency’s founders describe their partnership as a harmony between their individual capabilities and the needs of their clients. This approach means that every project is treated as a unique challenge, with custom strategies developed from the ground up. Whether managing a sensitive crisis or launching a new brand campaign, the team at Bo & Bo Communications focuses on clear, consistent messaging and measurable outcomes. They place a strong emphasis on media relations and content management, ensuring that clients’ stories are told effectively across traditional and digital channels. The agency also integrates digital marketing and influencer marketing into its PR efforts, recognizing the growing importance of online presence and social proof in today’s communication landscape.

Location and Market Focus

Headquartered at Улица Сан Стефано in Sofia, Bulgaria, Bo & Bo Communications is deeply rooted in the local business ecosystem. Sofia, as the capital and largest city of Bulgaria, is a hub for media, technology, and corporate activity, providing the agency with access to a wide network of journalists, influencers, and industry stakeholders. While the agency primarily serves clients in Bulgaria, its services are applicable to any organization seeking professional public relations and communications support in the region. The team’s understanding of the local market, combined with international best practices, allows Bo & Bo Communications to offer culturally relevant and effective strategies. The agency’s commitment to CSR and employer branding also reflects a broader focus on sustainable and ethical business practices, which resonates well with both Bulgarian and international clients.

Bo & Bo Communications is a solid choice for companies and organizations in need of comprehensive PR and communications support, particularly those facing reputation challenges or seeking to strengthen their media presence. The agency is also well-suited for businesses looking to integrate corporate social responsibility into their communications strategy, or for brands aiming to leverage influencer marketing and digital channels. With a dedicated team and a clear mission to create opportunities, Bo & Bo Communications stands out as a reliable partner for any organization in Sofia, Bulgaria, or beyond.