Carina Sammartino

Carina Sammartino is a book publicity agency based in Encinitas, United States, founded by its namesake publicist who has spent nearly two decades helping authors and experts build their public profiles. The agency operates from 1150 Garden View Rd in Encinitas, California, a coastal city that allows Sammartino to serve a national client base while maintaining a focused, independent practice. Carina Sammartino started the firm to address a specific gap she observed in the publishing world: many talented writers and subject matter experts struggled to translate their books into lasting media attention and career opportunities.

Core Focus and Philosophy

At its heart, Carina Sammartino is an author public relations and book marketing agency. The firm specializes in what is often called "author publicity" and "book publicity," but its approach goes beyond simply pitching a book to journalists. Sammartino emphasizes positioning, content creation, and platform building as the foundations for long-term success. The idea is that a book launch is not an endpoint but a springboard for future speaking engagements, consulting work, media appearances, and other professional opportunities. This strategic mindset sets the agency apart from more transactional publicity services that focus solely on short-term media hits.

Services and Specialties

Carina Sammartino offers a range of services tailored to authors and experts who want to elevate their personal brand. While the agency's specific service menu is not detailed, based on its stated focus on book marketing, author public relations, and content marketing, the following are likely core offerings:

• Book launch publicity campaigns, including media outreach to print, broadcast, and digital outlets
• Author platform development and personal brand positioning
• Content marketing strategy, including bylined articles, op-eds, and blog content
• Media training and interview preparation
• Social media strategy aligned with book themes and author expertise
• Speaking engagement and event booking support
• Long-term reputation management and thought leadership campaigns

These services are designed to work together, ensuring that an author's message is consistent across all channels and that each media appearance builds on the last. Carina Sammartino's two decades of experience mean the agency has established relationships with journalists, producers, and editors who cover a wide range of topics, from business and self-help to health, lifestyle, and memoir.

Who Benefits From This Agency

The agency is a strong fit for authors who have already written a book or are about to publish one, but it is equally valuable for experts who have not yet written a book but want to build the platform necessary to land a publishing deal. Carina Sammartino works with clients across genres, though the emphasis on positioning and platform suggests a particular affinity for nonfiction authors in categories like business, personal development, health, and professional expertise. The agency is also well-suited for authors who want more than just a spike in sales during launch week—those who view their book as a tool for building a sustainable career as a speaker, consultant, or media commentator.

Because Carina Sammartino is a boutique agency based in Encinitas, United States, clients can expect personalized attention and a hands-on approach. The agency is not a large firm with junior staff handling the day-to-day work; instead, clients work directly with a seasoned publicist who understands the nuances of book marketing and author public relations. For authors who are serious about turning their expertise into a long-term media presence, Carina Sammartino offers a strategic, results-oriented partnership rooted in nearly two decades of experience.