Carina Sammartino

Carina Sammartino is a public relations and communications agency based in Encinitas, United States, that focuses exclusively on book marketing and author publicity. Founded by its namesake, the firm brings nearly two decades of experience helping authors and subject-matter experts build their public profiles through strategic media placement, content development, and personal branding. While the agency works across the broader PR and communications spectrum, its core expertise lies in generating meaningful coverage for books and their authors in both traditional and digital media outlets.

Services Tailored for Authors and Experts

Carina Sammartino offers a suite of services designed to meet the unique needs of authors and thought leaders. The agency's approach centers on helping clients secure media coverage in relevant publications, podcasts, and broadcast outlets, while also positioning them as credible voices in their fields. Services typically include:

• Book publicity and media outreach campaigns
• Author brand positioning and messaging development
• Content marketing strategy and execution
• Platform building through speaking engagements and guest contributions
• Media training and interview preparation
• Social media and digital presence optimization
• Press release and media kit development

These services are grounded in the understanding that authors need more than just a book launch—they need a sustained strategy to build their reputation and create long-term opportunities. Carina Sammartino works with clients across genres, from business and self-help to memoir and fiction, tailoring each campaign to the author's specific goals and target audience.

Methodology and Approach

The agency's methodology is built on the principle that effective book publicity requires a combination of strategic positioning, consistent outreach, and strong storytelling. Carina Sammartino begins each engagement by assessing the author's existing platform, identifying key media targets, and developing a narrative that resonates with both journalists and readers. The firm emphasizes the importance of content—whether through articles, op-eds, or social media posts—as a way to demonstrate expertise and attract media interest.

Rather than relying on mass pitches, Carina Sammartino focuses on building relationships with journalists, producers, and editors who cover the author's subject area. This targeted approach helps secure coverage that feels organic and credible, rather than promotional. The agency also places a strong emphasis on platform building, helping authors establish themselves as go-to sources in their niche, which in turn creates future opportunities for speaking engagements, consulting, or additional book deals.

Location and Reach

Operating from Encinitas, California, Carina Sammartino serves clients throughout the United States and internationally. The agency's location in Southern California provides access to a diverse media market, including major publishing hubs like New York and Los Angeles, as well as a growing network of digital and podcast outlets. While the firm is based in Encinitas, its work is not limited by geography—most client relationships are managed remotely through regular calls, email, and virtual meetings, allowing the agency to collaborate with authors regardless of where they are based.

This flexibility is particularly valuable for authors who may not have access to a local publicist with specialized book marketing experience. Carina Sammartino's nearly two decades in the industry mean that clients benefit from established media contacts and a deep understanding of what makes a book pitch stand out in a crowded marketplace.

Carina Sammartino is a strong fit for authors and experts who are serious about building their public profile and generating sustained media attention for their work. The agency is particularly well-suited for writers who have a clear message and are ready to invest in a strategic publicity campaign, rather than a one-time book launch push. Clients who value a personalized, hands-on approach—and who want to work with a publicist who understands the nuances of the publishing industry—will find a good partner in this Encinitas-based firm.