Cassells & Co

Cassells & Co was founded in Auckland, New Zealand, with a clear focus on bridging the gap between traditional public relations and modern brand engagement. The agency emerged from a recognition that businesses increasingly need more than just press releases—they require integrated strategies that combine media relations, social media, and live experiences. Based in the St Lukes Road area of Auckland, the agency has built a reputation for helping brands cut through the noise in a competitive market. Cassells & Co positions itself as a practical partner for companies seeking to manage their public image across multiple channels, from earned media to owned content and event activations.

Integrated Communications Approach

Cassells & Co offers a full suite of public relations and communications services, designed to support businesses through every stage of brand building. The agency focuses on creating integrated campaigns that align media outreach, social media management, and content creation into a cohesive strategy. Their approach typically begins with a public relations strategy that defines key messages, target audiences, and measurable goals. From there, they execute media pitching, press release writing, and media relations to secure coverage across relevant outlets. The team also manages media partnerships and editorial promotions, ensuring clients appear in the right publications and contexts. For brands looking to engage consumers directly, Cassells & Co provides social media strategy and influencer marketing, including influencer collaborations and product placement opportunities. Their services extend to content creation, such as blog posts and social media content, as well as event-based tactics like invitation management and media partnerships at events.

Specialized Capabilities

While Cassells & Co works across various sectors, their expertise is particularly strong in construction and real estate, alongside B2B communications. The agency understands that these industries require careful brand guardianship, where reputation and trust are paramount. Their media relations strategy often focuses on building long-term relationships with journalists and editors who cover property development, infrastructure, and business growth. The team also handles media materials and media coverage tracking, providing clients with clear reporting on their earned media results. For businesses launching new projects or products, Cassells & Co manages product placement and editorial promotions to generate buzz. Their social media management services complement these efforts by maintaining consistent brand voice across digital platforms. The agency's ability to combine traditional PR tactics with modern digital tools makes them a versatile choice for companies navigating complex market landscapes.

• Public relations strategy and media relations
• Press release writing and media pitching
• Social media strategy and management
• Influencer marketing and influencer collaborations
• Content creation (blog posts, social media content)
• Media partnerships and event invitation management
• Brand guardianship and editorial promotions
• Integrated campaign planning and execution

Who Benefits from Cassells & Co

Cassells & Co is a strong fit for businesses in Auckland and throughout New Zealand that need a hands-on PR partner capable of managing both strategic planning and day-to-day execution. The agency suits companies in construction, real estate, and B2B sectors that require consistent media coverage and thoughtful brand management. Smaller to mid-sized organizations will appreciate the agency's ability to act as an extension of their internal team, handling everything from press releases to influencer campaigns. For brands looking to launch new products, manage event media partnerships, or build a stronger social media presence, Cassells & Co offers a practical, results-oriented approach. Their Auckland base means they are deeply familiar with the local media landscape, but their capabilities extend to national and international campaigns as needed. Ultimately, Cassells & Co is a solid choice for any organization seeking a reliable communications partner that understands the nuances of New Zealand's PR environment while delivering integrated, measurable results.