Cats Communication

Cats Communication is a public relations and communications agency based in Ghent, Belgium, with a strong focus on cultural, artistic, and social sectors. The agency works with museums, design institutions, art organizations, and social causes, providing PR and media relations support for events, exhibitions, and products. With clients like Design Museum Gent, STAM (the Ghent City Museum), Stichting Tegen Kanker (a major cancer foundation), Kunstwerkt, Flanders Horse Expo, and Sfeer, Cats Communication has built a reputation for hands-on, practical communications work in the Dutch-speaking region of Belgium.

Services and Specialties

Cats Communication offers a range of public relations and communications services tailored to the specific needs of cultural, artistic, and social organizations. While the agency does not list every service explicitly, its work with museums, art initiatives, and events suggests the following core capabilities:

• Media relations and press outreach for exhibitions, events, and product launches
• Press kit and media material development, including press releases and backgrounders
• Event PR and communications support for expositions, fairs, and cultural gatherings
• Strategic communications planning for art, music, and food-related projects
• Social cause communications, including fundraising and awareness campaigns
• Brand storytelling and content creation for cultural institutions
• Media monitoring and reporting to measure coverage and impact

The agency’s work with Stichting Tegen Kanker indicates experience in non-profit and health-related communications, while its involvement with Flanders Horse Expo and Sfeer shows versatility in lifestyle and event PR. Cats Communication tailors its approach to each client’s audience, ensuring that messages reach the right journalists and influencers.

Approach and Methodology

Cats Communication describes its philosophy as “making ideas happen” and focusing on project success. The agency takes a pragmatic, results-oriented approach to public relations, prioritizing clear communication and strong media relationships. Rather than offering one-size-fits-all solutions, Cats Communication adapts its strategies to the unique context of each client—whether that’s a museum exhibition, a food festival, or a social awareness campaign. The team works closely with clients to understand their goals, then develops targeted media outreach plans designed to generate coverage in local, national, and sometimes international outlets. Given its location in Ghent, a city known for its vibrant cultural scene, the agency is well-positioned to connect clients with journalists and influencers in the arts, lifestyle, and non-profit sectors across Flanders and beyond.

Location and Local Expertise

Based in Ghent, Belgium, Cats Communication benefits from being at the heart of one of the country’s most dynamic cultural hubs. Ghent is home to numerous museums, galleries, and event spaces, making it an ideal base for an agency focused on PR for art, design, and exhibitions. The agency’s deep knowledge of the local media landscape—including regional newspapers, magazines, and online platforms—allows it to secure meaningful coverage for clients. Additionally, its connection to organizations like Design Museum Gent and STAM demonstrates strong ties within the city’s cultural infrastructure. For clients outside of Ghent, Cats Communication offers the advantage of a specialist who understands the nuances of Belgian media and the Flemish market.

Cats Communication is a good fit for museums, galleries, art organizations, event organizers, and non-profits in Belgium looking for targeted, hands-on PR support. The agency is particularly suited to smaller and mid-sized organizations that need a dedicated partner to amplify their stories and connect with relevant audiences. With its focus on cultural and social causes, Cats Communication brings a combination of local insight and practical communications expertise that can help projects gain visibility and traction.