Schetshelder

Schetshelder is a communications agency based in Ghent, Belgium, that specializes in visual storytelling and graphic design services for businesses. The agency focuses on translating complex ideas into clear, engaging visuals, from illustrations for presentations and books to visual summaries and online courses. Their work is rooted in the principle that simplicity is the ultimate sophistication, using dual-coding theory to combine text and imagery for better understanding and retention. Schetshelder serves a range of sectors including education, arts and entertainment, retail, and B2C/D2C clients, with a particular emphasis on customer engagement through creative visuals.

Services and Specialties

Schetshelder offers a distinct set of services centered around visual communication. Their core offering includes custom illustrations for business presentations, books, and internal communications. They also produce visual summaries—concise, illustrated overviews of complex topics—and support publishing efforts, including book reprints (herdruk boek). The agency provides training in visual thinking and visual storytelling, both online and in-person, and operates a webshop for e-commerce. Their skill set bridges graphic design with strategic communications, making them a valuable partner for organizations looking to enhance their messaging through visual means.

• Visual storytelling and visual summaries
• Custom illustrations for presentations, books, and internal communications
• Training and online courses in visual thinking and zakelijk tekenen (business drawing)
• Publishing support and book design
• E-commerce and webshop management
• Customer engagement and retail communications

Approach and Philosophy

Schetshelder’s approach is grounded in the dual-coding theory, which suggests that information is better retained when presented both verbally and visually. The agency believes that simplicity is the ultimate sophistication, avoiding unnecessary complexity in favor of clear, impactful visuals. They work closely with clients to understand their specific needs—whether it’s a presentation, a book, or a training program—and then create tailored visual solutions. Schetshelder emphasizes that their services are not just about making things look good, but about improving communication and engagement. For example, their visual summaries are designed to distill dense information into digestible, memorable formats, which can be especially useful for internal communications or educational materials.

Location and Credentials

Based in Ghent, Belgium, at 18 Gapaardkouter, Schetshelder operates from the heart of Flanders. Ghent is a vibrant city known for its creative and cultural scene, and the agency taps into this environment to serve both local and international clients. While Schetshelder does not list traditional PR or media relations services, their expertise in visual communication and graphic design fills a specific niche for organizations that need to communicate complex ideas visually. The agency’s focus on arts, entertainment, and recreation, as well as education and retail, suggests they have experience working with creative industries and businesses that prioritize customer engagement.

Who Schetshelder Is a Good Fit For

Schetshelder is best suited for businesses and organizations that need to simplify and clarify their messaging through visuals. This includes companies in the arts, education, and retail sectors, as well as those involved in publishing or e-commerce. If your goal is to create more engaging presentations, develop visual training materials, or produce illustrated books or summaries, Schetshelder can help. Their services are particularly valuable for teams that want to improve internal communication or boost customer engagement without relying on traditional PR or advertising. For any organization based in or working with Ghent, Belgium, Schetshelder offers a local, specialized solution for visual storytelling and graphic design.