Changing Minds AB

Founded in 2017, Changing Minds AB emerged from nearly three decades of experience in the advertising and communications industry. The founder, a former copywriter, creative director, and brand strategist who spent 18 years at Grey Göteborg, established the agency as a platform to leverage deep expertise in brand development and change management. Based in Gothenburg, Sweden, the agency was created to offer a lean, efficient alternative to larger firms, focusing on direct, productive engagement with clients rather than overhead-heavy project management.

A Focus on Brand Development and Change Processes

Changing Minds AB operates at the intersection of brand strategy and organizational change. The agency’s core offering revolves around customizing support for businesses and organizations of all sizes, particularly in areas like brand development, productive workshops, and change processes. The agency employs proprietary tools, including the Brand Spirit Process® and Meetingsphere®, to structure its work. These frameworks are designed to help clients navigate transformation, whether through strategic visioning, creative copywriting, or inspirational lectures and kick-offs. The agency’s approach is rooted in the belief that every hour should be productive, minimizing administrative overhead to deliver results quickly and cost-effectively.

Services and Specialties

The services provided by Changing Minds AB are tailored to meet the specific needs of each client, drawing on a broad skill set in communications and brand strategy. Typical engagements include:

• Brand strategy and development, including the Brand Spirit Process® methodology
• Creative and strategic copywriting for various media
• Facilitation of productive workshops and brainstorming sessions
• Change management processes and organizational transformation
• Inspirational lectures and motivational speaking for teams and events
• Kick-off events and team-building sessions
• Consulting on varumärkes- och förändringsprocesser (brand and change processes)

These services are delivered with a focus on efficiency, as the agency operates with minimal administrative layers, ensuring that client budgets are spent directly on strategic and creative work.

Who Benefits from Working with Changing Minds AB

Changing Minds AB is well-suited for small to large companies and organizations in Gothenburg and across Sweden that seek hands-on, expert guidance in brand development and change management. The agency’s lean model appeals to clients who value direct access to senior expertise without the overhead of a traditional agency structure. It is particularly valuable for businesses undergoing significant transitions, such as rebranding, organizational restructuring, or launching new initiatives, as well as those looking for fresh perspectives through workshops or inspirational events. By combining deep industry knowledge with efficient execution, Changing Minds AB offers a practical solution for organizations aiming to strengthen their brand and navigate change effectively.