Lubit AB

Lubit AB is a communications agency based in Gothenburg, Sweden, that focuses on helping businesses communicate through new media and emerging technology. Founded in 2007, the agency operates at the intersection of public relations and digital communication, with a particular emphasis on mobile marketing, brand profiling, and game design for promotional purposes. Unlike traditional PR firms, Lubit AB integrates technical skills such as web design, app development, and proximity marketing to create interactive experiences that engage audiences in fresh ways.

Services and Specialties

Lubit AB’s service offering is built around three core areas: mobile communication, brand profiling, and game design in marketing. The agency’s technical expertise spans a wide range of platforms and tools, including Java, Unity3D, WordPress, CSS3, and Flash. On the mobile side, Lubit AB works with iOS and Android development, Bluetooth marketing, and proximity marketing strategies. Their capabilities also extend to web design, mobile app creation, and the use of technologies like jQuery and HTML5. A notable offering is their “Mobilguiden” (Mobile Guide) service, which helps businesses navigate mobile communication strategies. Additionally, Lubit AB has experience with Facebook Live and other social media integrations, making them a versatile partner for brands looking to blend PR with digital innovation.

• Mobile marketing and app development (iOS, Android)
• Bluetooth marketing and proximity marketing
• Web design and development (WordPress, CSS3, jQuery)
• Game design for marketing (Unity3D, Flash)
• Brand profiling and digital communication strategies
• Social media integration (Facebook Live, etc.)
• Public relations and communications consulting

Methodology and Approach

Lubit AB describes its approach as making communication “roligare” (more fun). This philosophy is evident in their blend of technical skills and creative strategy. The agency often combines elements from all its business areas—mobile, branding, and game design—to craft campaigns that stand out. For example, their use of Bluetooth marketing and proximity-based technology allows for location-aware messaging, while game design elements can turn a standard promotion into an interactive experience. Lubit AB’s methodology is hands-on and project-based, with a focus on measurable outcomes. They work closely with clients to understand their target audiences and then apply the most relevant digital tools to achieve engagement. This practical, tech-forward approach sets Lubit AB apart from more conventional PR agencies, especially for clients in the IT, mobile, and internet sectors.

Location and Reach

Based in Gothenburg, Sweden, Lubit AB operates from its headquarters at 2 Varholmsgatan in the Vaestra Goetaland County. Gothenburg is a key hub for technology and media in Scandinavia, and the agency’s location places it at the center of a vibrant startup and innovation ecosystem. While Lubit AB primarily serves Swedish clients, its digital services have a global reach. The agency’s focus on mobile and web technologies means it can work with companies anywhere, though its deep understanding of the local market is a particular asset for businesses in Sweden and the Nordic region. Lubit AB is well-suited for small to medium-sized enterprises, tech startups, and brands in the mobile, internet, and information technology sectors that want to inject creativity and interactivity into their PR and marketing efforts.