CHISAC

Founded in 1995 as Chirinos & Asociados, CHISAC emerged during a period of significant transformation in Peru's media landscape. The firm was established with a clear focus on media relations and crisis management, areas that were becoming increasingly critical for organizations operating in a rapidly evolving communications environment. Over nearly three decades, CHISAC has built a reputation in Lima and across Peru as a consultancy that understands the intricacies of the country's media ecosystem, from its major outlets to its key journalists and internal dynamics.

Core Focus and Philosophy

Based at Avenida Circ. del Club Golf Los Incas in Lima, CHISAC operates with a philosophy centered on credibility and efficiency. The agency's deep-rooted knowledge of Peru's media supply chain—its structure, its key players, and its operational rhythms—allows it to navigate complex public relations challenges. CHISAC is particularly recognized for its crisis management capabilities, where its understanding of local media dynamics becomes a strategic asset. The firm's longevity in the market, now spanning over 25 years, reflects its consistent ability to adapt while maintaining a focus on the fundamentals of effective communication: accuracy, timing, and trust.

Services and Specializations

CHISAC's service offerings are built around its core expertise in media relations and crisis communications. While the agency provides a range of public relations and communications services, its particular strengths lie in areas that require deep local media knowledge and strategic discipline. Typical services include:

• Media relations and press office management
• Crisis communication planning and execution
• Reputation management and strategic counsel
• Corporate communications and messaging development
• Media training for executives and spokespersons
• Public affairs and stakeholder engagement
• Content creation for press releases, statements, and reports
• Issues monitoring and media analysis

These services are delivered with a focus on actionable results, leveraging CHISAC's established relationships with journalists and media decision-makers in Lima. The agency's approach is grounded in practical experience rather than theoretical frameworks, making it a reliable partner for organizations facing high-stakes communication scenarios.

Who Benefits from CHISAC's Expertise

CHISAC is particularly well-suited for organizations that require sophisticated media handling in Peru's complex market. Companies facing reputational challenges, entering crisis situations, or needing to strengthen their media presence will find value in the agency's specialized approach. The firm's client base typically includes corporations, institutions, and public figures who understand that effective communication in Peru requires more than generic PR tactics—it demands local knowledge, media savvy, and a track record of credibility. For businesses and organizations in Lima and throughout Peru that prioritize strategic, no-nonsense communications counsel with a proven history, CHISAC remains a consistent choice. Its focus on efficiency and its deep understanding of the Peruvian media landscape make it a practical partner for those who need results in a challenging communications environment.