Concord MENA

Based in Tel Aviv-Yafo, Israel, Concord MENA operates at the intersection of Israeli business, Middle Eastern media, and regional geopolitics. Founded in 2014, the agency has built its practice around a deep understanding of the Arabic-speaking world, providing public relations and communications services that help clients navigate the complex media and business landscapes of the Middle East and North Africa. Its location in Tel Aviv-Yafo places it within a hub of innovation and international commerce, while its focus on Arabic media and regional affairs sets it apart from typical Israeli PR firms.

Specialized Regional Intelligence and Media Monitoring

Concord MENA’s core offering is its ability to monitor, analyze, and interpret public sentiment across the Middle East and North Africa. The agency describes its approach as “following the pulse” of the region, using a combination of human expertise and technological tools to track media narratives, social media trends, and economic developments. Its services include media monitoring across Arabic-language outlets, social media management and analytics, content management in Arabic and Hebrew, and detailed public sentiment synopses. The agency also provides economic risk analysis and crisis communication support, helping clients anticipate and respond to shifting public opinion or political events. By focusing on real-time identification of sentiment and emerging trends, Concord MENA positions itself as a strategic partner for clients who need to understand the region’s fast-moving information environment.

Who They Serve: Matchmaking and Business Development

Concord MENA serves a range of clients, including businesses from the Arab Gulf region seeking opportunities in Israel, as well as Israeli companies looking to expand into Gulf markets. The agency acts as a “matchmaking hub,” leveraging its connections to the Israeli business community and its knowledge of regional media to facilitate partnerships across sectors such as technology, industry, real estate, healthcare, energy, and retail. Beyond matchmaking, the agency’s PR campaigns and media relations work are tailored to clients who need to build brand awareness or manage their reputation in Arabic-speaking markets. This dual focus on business development and communications makes Concord MENA a practical choice for organizations entering new cross-border relationships.

Core Service Areas

• Media monitoring and analysis of Arabic-language print, broadcast, and digital outlets
• Public sentiment synopsis and trend analysis using proprietary analytical tools
• Social media management and content creation in Arabic and Hebrew
• Crisis communication and crisis management planning for regional incidents
• Public relations campaigns targeting Arabic media and Israeli business press
• Economic risk analysis and media scrutiny for investment and business decisions

Team Expertise and Approach

The agency’s team includes specialists in Middle Eastern affairs, economists, social media experts, and multilingual editors with years of experience in regional media. Concord MENA emphasizes that its services are built on a combination of human intelligence and technology, allowing for nuanced understanding of local contexts that automated tools alone might miss. This is particularly relevant for clients who need to interpret complex political or cultural signals in Arabic media coverage. The agency’s track record includes conducting PR campaigns for companies and entities in the Gulf, as well as helping Israeli firms position themselves effectively in Arabic-speaking markets. Their crisis management solutions are designed for individuals, businesses, and entities operating in the region, offering a layer of protection against reputational risks.

Concord MENA is a good fit for companies and organizations that need informed, hands-on support for communications and business development across the Middle East and North Africa. Its blend of media monitoring, sentiment analysis, and cross-border matchmaking makes it especially useful for Israeli and Gulf firms seeking to build partnerships, as well as for any client requiring reliable, real-time insight into public opinion in Arabic-speaking markets. The agency’s Tel Aviv-Yafo base and its team’s regional expertise provide a practical bridge between Israeli business culture and the broader Middle Eastern media landscape.