Conjugar Storytelling

Conjugar Storytelling is a public relations and communications agency based in Medellin, Colombia, that has been operating since 2006. The agency specializes in helping individuals and organizations craft and deliver effective narratives across a wide range of contexts, from corporate communications to personal branding. Unlike many traditional PR firms that focus solely on media relations, Conjugar Storytelling places a strong emphasis on the art and science of storytelling as a foundational communication tool.

Services and Specialties

Conjugar Storytelling offers a comprehensive suite of services centered around narrative construction and message delivery. The agency's work is deeply rooted in the belief that every interaction—whether with employees, customers, or the public—can be strengthened through well-crafted stories. Key services include:

• Storytelling workshops and training for leaders and teams
• Crisis communication consulting and narrative management
• Brand storytelling and content creation for social networks
• Personal branding and leadership communication coaching
• Consulting on public relations strategy and message development
• Intensive experiences and courses on narrative theory applied to business
• Writing support for speeches, presentations, and digital content
• Soft skills training focused on communication and persuasion

These services are designed to address both internal and external communication needs, from motivating teams to managing reputational challenges. Conjugar Storytelling positions itself as a practical resource for anyone who needs to send a clear, compelling message—whether in a boardroom, on social media, or during a personal conversation.

Methodology and Approach

The agency's methodology is built on a foundation of narrative theory, drawing from scholars such as Todorov, Genette, Barthes, and Propp. Rather than requiring clients to study these theories, Conjugar Storytelling translates complex concepts into actionable exercises, tips, and games. The approach is highly interactive and tailored to the specific goals of each client. For example, a leader facing a team motivation challenge might work with Conjugar Storytelling to identify the core story of their vision, while a company navigating a public relations crisis could use storytelling techniques to reframe the narrative and regain trust. The agency's founder emphasizes that storytelling is not just about telling tales—it is about managing discourse strategically, whether to persuade, inspire, or explain. This practical, hands-on methodology has been refined over nearly two decades of work in Medellin and beyond.

Location and Reach

Based in Medellin, Antioquia, Colombia, Conjugar Storytelling serves clients locally and internationally. The agency's headquarters are located at Medellin, Antioquia, Colombia, 050022, placing it in the heart of one of Colombia's most dynamic business and cultural centers. Medellin's growing reputation as a hub for innovation and entrepreneurship makes it a fitting home for a consultancy focused on modern communication challenges. Conjugar Storytelling's services are delivered through conferences, workshops, courses, and personalized consulting, allowing the agency to work with clients across industries and geographies. Whether a multinational corporation or a solo entrepreneur, clients can engage with the agency remotely or in person.

Conjugar Storytelling is a good fit for leaders, teams, and individuals who recognize that effective communication is a strategic advantage. The agency is particularly valuable for those facing specific communication challenges—such as preparing for a crisis, building a personal brand, or improving team alignment—and who prefer a structured yet creative approach to solving them. Its focus on storytelling as a universal tool makes it relevant for a wide audience, from business executives to social media managers to anyone looking to tell their story more effectively.