Connections First

Connections First is a public relations and communications agency based in Beverly Hills, United States, at 8383 Wilshire Blvd. Founded in 2017, the firm specializes in building strategic connections between brands, celebrities, influencers, and business leaders. With a focus on relationship-driven outreach rather than transactional networking, Connections First helps clients secure talent bookings, endorsement deals, media appearances, and strategic partnerships. The agency’s extensive network spans entertainment, corporate, and entrepreneurial sectors, allowing it to facilitate introductions that drive visibility and growth for a wide range of organizations.

Services and Specialties

Connections First offers a suite of services centered around leveraging high-level relationships for business development and brand exposure. The agency’s core capabilities include strategic communications, media relations, influencer marketing, and talent booking. Below is a summary of the key services typically provided by the firm:

• Strategic partnerships and negotiations
• Consulting for business development and growth
• Influencer engagement and marketing
• Celebrity talent bookings and appearances
• Corporate speaker procurement
• Event planning and talent coordination
• Media relations and public relations campaigns
• Endorsement deal facilitation
• B2B relationship building

These services are designed to help clients gain access to high-profile individuals and opportunities that might otherwise be out of reach. Connections First emphasizes that it does not simply make introductions—it builds ongoing relationships that support long-term goals.

Who They Help

Connections First works with a diverse clientele, ranging from small businesses and startups to Fortune 100 companies. The agency has experience across entertainment, media, consumer goods, and corporate sectors. Notable past clients include major networks like PBS and OWN, as well as high-profile figures such as Prince, Tom Cruise, Will Smith, Jay Z, Alicia Keys, and Tony Robbins. The firm also collaborates with brands like Quest Nutrition and Paul Mitchell’s John Paul DeJoria. This breadth of experience allows Connections First to tailor its approach whether a client is launching a new product, seeking celebrity endorsements, or arranging corporate speaking engagements. The agency states that no project is too small or too large, and it will decline work if it falls outside its scope of expertise.

Approach and Philosophy

Connections First operates on a philosophy that business success begins with building connections first. The agency prioritizes strategy and passionate execution over simple networking. Rather than just making introductions, the team focuses on cultivating relationships that yield measurable results. Decades of combined experience inform their approach, which includes thorough vetting of opportunities and personalized outreach. Connections First also partners with L7 Ventures, a full-service agency that accelerates businesses from launch to growth to exit. Through this partnership, the firm can offer additional support for clients at any stage of development, from early-stage startups to established enterprises. This integrated model ensures that clients receive comprehensive guidance beyond traditional PR and communications.

Location and Credentials

Headquartered in Beverly Hills, United States, Connections First operates at the intersection of entertainment, media, and business. The agency’s location in the Los Angeles area provides direct access to a vast network of celebrities, influencers, and corporate leaders. Despite its local base, the firm serves clients globally, leveraging its relationships to facilitate opportunities across industries. With a founding date of 2017, Connections First has quickly established itself as a reliable partner for organizations seeking strategic connections and high-impact collaborations. The agency’s transparency about its capabilities and willingness to refer clients elsewhere when necessary underscores its commitment to ethical and effective service.

Connections First is a strong fit for brands and organizations that need access to celebrity talent, influential speakers, or strategic partnerships to amplify their messaging. It is particularly well-suited for companies in entertainment, consumer goods, and corporate sectors that value relationship-driven PR and communications. The agency’s emphasis on building lasting connections rather than one-off deals makes it a good choice for clients looking for sustained growth and visibility.