Dark Horse PR
Dark Horse PR is a public relations agency based in Santa Monica (founded 2016).
This profile is unclaimed. Register as an agency to claim it.
About Dark Horse PR
Dark Horse PR has built a reputation in the Santa Monica, United States market for its focused approach to public relations and communications, particularly for brands and organizations that prioritize social good. Founded in 2016, the agency has developed a specific niche in helping conscious businesses—from tech startups to national nonprofits—amplify their visibility through strategic storytelling and media engagement. Rather than taking a one-size-fits-all approach, Dark Horse PR selects clients and projects that align with its team’s passion for social impact, ensuring that every campaign feels authentic and purpose-driven.
Strategic Storytelling and Media Engagement
At the core of Dark Horse PR’s methodology is brand storytelling, a practice that involves crafting narratives that resonate with target audiences and media outlets alike. The agency specializes in media relations, media list building, and press release writing to secure coverage across digital and traditional channels. Their expertise extends to virtual media appearances and media training, helping clients prepare for interviews and public speaking opportunities. By focusing on media relationship building and ongoing media engagement, Dark Horse PR works to position its clients as credible voices in their respective fields. The agency also offers media analytics to track coverage effectiveness and refine future strategies, making data-driven adjustments to maximize brand awareness.
Integrated Marketing and Social Media Management
Beyond traditional public relations, Dark Horse PR provides a suite of services that blend marketing and advertising with social media strategy. Social media management is a key offering, covering content creation, community engagement, and platform-specific campaigns designed to boost online visibility. The agency also handles influencer marketing, connecting brands with relevant voices to expand reach authentically. Event marketing and media event planning are additional capabilities, allowing the team to coordinate launches, press conferences, or virtual events that generate buzz. For clients seeking a cohesive brand identity, Dark Horse PR offers brand development and media kit design, ensuring that all communications materials are polished and consistent. The agency’s services typically include:
- Public relations strategy and execution
- Social media management and strategy
- Media relations and media list building
- Press release writing and press outreach
- Brand storytelling and brand development
- Influencer marketing and social impact marketing
- Media training and virtual media appearances
- Event marketing and media event planning
- Media analytics and coverage tracking
- Media kit design and marketing collateral
Who They Work With
Dark Horse PR is best suited for organizations that are mission-driven and eager to share their story with a broader audience. The agency has experience serving tech startups, national nonprofits, and social entrepreneurs, all of whom benefit from the team’s combined creative skill sets and industry contacts. Because Dark Horse PR operates from Santa Monica, United States, it has strong ties to the Los Angeles media ecosystem, which can be advantageous for clients targeting California-based outlets or national coverage. The agency’s selective client roster means it prioritizes partnerships where the team can genuinely advocate for the brand, making it a good fit for businesses that value authenticity and social impact over transactional relationships. For any organization looking to elevate its visibility while staying true to its mission, Dark Horse PR offers a dedicated, results-oriented approach rooted in public relations and communications expertise.
Key facts
- Team size: 1-10 employees
- Headquarters: 3017 Santa Monica Blvd, Santa Monica, California, United States, 90404
- Address: 3017 Santa Monica Blvd , Santa Monica California United States 90404
- SIC codes: 7389
Keywords & focus
Topics and areas Dark Horse PR works with.
- social media
- public relations
- brand development
- public relations & communications services
- social media management
- social impact marketing
- media kit design
- event marketing
- virtual media appearances
- media training
- marketing and advertising
- strategic outreach
- brand storytelling
- media relations
- media kit creation
- influencer marketing
- media engagement
- social media strategy
- media event planning
- media relationships
- media relationship building
- media coverage
- brand awareness
- media analytics
- press release writing
- press outreach
- digital marketing
- media list building
- media and communications
- services
- +30 more
Technologies
Outlook, Microsoft Office 365, Google Cloud Hosting, Mobile Friendly, Varnish, Wix, Google Tag Manager, Google Analytics, Android, Node.js, Remote, IoT
Industries served by Dark Horse PR
Dark Horse PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Santa Monica
If you are looking for alternatives or more options in Santa Monica, here are other public relations agencies in the same city you can compare.
The Garry South Group, Inc.
Santa Monica
Everly Communications
Santa Monica
Make-Over Marketing
Santa Monica
Cherry Road Films
Santa Monica
The Contact List
Santa Monica
M&C Saatchi Sport & Entertainment LA
Santa Monica
Lewis Communications, Santa Monica
Santa Monica
Steam Music Group LLC
Santa Monica
Frequently asked questions about Dark Horse PR
Common questions and answers about Dark Horse PR, their services, location, and how to work with them.
- Where is Dark Horse PR located?
- Dark Horse PR is headquartered in Santa Monica.
- What services does Dark Horse PR offer?
- Dark Horse PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Dark Horse PR serve?
- Dark Horse PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Dark Horse PR a verified PR agency?
- Dark Horse PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact Dark Horse PR?
- You can visit their website at http://www.darkhorsepr.com
- How many reviews does Dark Horse PR have?
- Dark Horse PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was Dark Horse PR founded?
- Dark Horse PR was founded in 2016.
Share your experience
Be the first to leave a review for Dark Horse PR.
Are you Dark Horse PR?
This profile hasn't been claimed yet. Claim it to start receiving quote requests directly from clients, manage your listing, and respond to leads.
Claim this listingLooking for Dark Horse PR? Visit their website to contact them directly.