Diversity Magazine

Diversity Magazine is a public relations and communications agency based in Edmonton, Canada, with a distinct focus on community engagement, storytelling, and promoting diversity across Alberta. Founded in 2012 as a project of Green Crusader Inc., the agency has evolved into the Diversity Group, serving businesses, nonprofits, and community organizations. Unlike traditional PR firms, Diversity Magazine operates as a hybrid entity—combining journalistic-style content creation with strategic communications to amplify underrepresented voices and untold stories. With a reach of over 40,000 through its various media channels, the agency specializes in crafting narratives that bridge cultural gaps and foster inclusive dialogue.

Services Tailored to Community and Business Communications

Diversity Magazine offers a range of services designed to help clients connect with diverse audiences in Edmonton and beyond. While specific service listings were not provided, the agency’s activities suggest capabilities in media relations, content creation, event management, and strategic consulting. Typical offerings from a firm like Diversity Magazine include:

• Media relations and press release distribution to multicultural and mainstream outlets
• Content development for digital magazines, newsletters, and video series (e.g., Diversity TV)
• Event planning and promotion, including awards ceremonies like the Afro-Canadian Heroes Award and Diversity Award
• Community outreach and stakeholder engagement through programs like World Flavours
• Brand storytelling and reputation management for organizations seeking to highlight diversity initiatives
• Social media management and online community building
• Strategic communications consulting for nonprofits, cultural groups, and small businesses

These services are rooted in the agency’s mission to “tell untold stories” and promote inclusivity, making them particularly valuable for clients aiming to reach multicultural audiences in Alberta’s growing urban centers.

Methodology: Community-Led Storytelling and Multi-Platform Distribution

Diversity Magazine’s methodology is built on a community-first approach. The agency employs “Community Liaisons” rather than traditional journalists or reporters, emphasizing grassroots connection over detached reporting. This model allows the team to gather authentic narratives from local communities, which are then distributed across multiple platforms: a weekly online magazine, a bi-monthly print edition, a monthly digital magazine, and video content via Diversity TV. The agency also integrates its communications work with live events, such as the Africanival festival and the Diversity Centre, creating immersive experiences that reinforce client messages. For businesses, this means campaigns that are not just seen but felt—rooted in real community relationships rather than abstract marketing tactics.

Diversity Magazine also leverages its history as a publication to offer clients built-in distribution channels. With a focus on Edmonton and Calgary, the agency ensures that stories reach local decision-makers, media outlets, and community leaders. This dual role as both a PR agency and a media platform allows Diversity Magazine to offer unique value: clients can secure editorial-style coverage alongside traditional press releases, enhancing credibility and organic reach.

Location and Local Impact

Headquartered at 10510 107 Ave NW in Edmonton, Alberta, Canada, Diversity Magazine is deeply embedded in the city’s cultural fabric. Edmonton, known for its vibrant arts scene and growing diversity, provides a fertile ground for the agency’s work. The agency’s physical presence in the city’s core allows it to maintain close ties with local businesses, nonprofits, and community organizations. Since its expansion to Calgary in 2017, Diversity Magazine has extended its reach across Alberta, making it a key player in regional communications. For clients based in Edmonton or elsewhere in Canada, the agency offers a localized perspective that national firms often lack, ensuring campaigns resonate with Albertan audiences specifically.

Who This Agency Is a Good Fit For

Diversity Magazine is an ideal partner for organizations that prioritize community engagement, cultural inclusion, and authentic storytelling. Nonprofits, cultural associations, small to medium-sized businesses, and government agencies in Alberta will find particular value in the agency’s ability to navigate multicultural landscapes. Because of its roots in community journalism, the agency is also well-suited for clients who want to highlight social impact, diversity initiatives, or grassroots success stories. However, traditional corporate clients seeking high-volume media placements or crisis management may need to supplement with a larger firm. For those looking to build meaningful connections with diverse audiences in Edmonton and Calgary, Diversity Magazine offers a specialized, relationship-driven approach that stands apart from conventional PR agencies.