Lindsay Erickson

Lindsay Erickson is a communications and graphic design professional based in Edmonton, Canada, who has been operating her own practice since 2012. Her work sits at the intersection of visual design and strategic communication, helping organizations craft clear, effective messages that reach their intended audiences. Unlike larger agencies that offer a broad spectrum of services, Lindsay Erickson focuses on a more personalized, hands-on approach, often working directly with clients to solve specific communication problems through a blend of creative and strategic thinking.

Services and Specialties

Lindsay Erickson provides a focused set of services that combine graphic design with public relations and communications strategy. Her offerings are tailored for clients who need more than just a logo or a press release—they need a cohesive way to present their story. Typical services include:

• Strategic communications planning and messaging development
• Graphic design for print and digital materials (brochures, reports, social media graphics)
• Brand identity creation and visual storytelling
• Copywriting and content creation for websites, newsletters, and campaigns
• Media relations support and crisis communication guidance
• Social media strategy and content calendar development
• Presentation design and visual aids for stakeholder engagement

These services are delivered with a strong emphasis on clarity and audience understanding. Lindsay Erickson often works with clients who have complex ideas that need to be simplified visually or verbally, making her a good fit for organizations in sectors like non-profit, education, healthcare, and small business.

Approach and Philosophy

At the core of Lindsay Erickson’s approach is the belief that design and communication are inseparable. She uses strategic communications to frame problems and design to visualize solutions. Her process typically begins with a deep dive into the client’s goals, audience, and existing challenges. From there, she develops a plan that balances creative expression with practical outcomes. Because she operates as a solo practitioner, Lindsay Erickson offers a level of direct involvement that larger firms cannot match. Clients work one-on-one with her throughout the project, ensuring that the final product aligns with their vision. This method is particularly effective for organizations that value collaboration and want a partner who can adapt quickly to changing needs. Her Edmonton base allows her to serve local clients in person while also working remotely with those across Canada.

Location and Credentials

Lindsay Erickson is based in Edmonton, Alberta, Canada, and has been active in the local communications scene since founding her practice in 2012. Her experience spans both graphic design and public relations, giving her a unique dual perspective that informs her work. While she operates as a small independent professional, her portfolio reflects a steady track record of helping clients improve their outreach and visual identity. Being in Edmonton, she is well-positioned to serve organizations in Western Canada, particularly those in the prairie provinces. Her work is grounded in the realities of the local market, but her skills are transferable to clients anywhere in Canada or beyond. For businesses and non-profits in Edmonton looking for a dedicated, hands-on communications partner, Lindsay Erickson offers a reliable and creative option.

Lindsay Erickson is a strong fit for small to medium-sized organizations, non-profits, and startups that need strategic communications support without the overhead of a larger agency. Her ability to combine design and messaging makes her especially useful for clients who are rebranding, launching a new initiative, or struggling to connect with their audience. If your organization values direct communication, creative problem-solving, and a personalized touch, Lindsay Erickson is worth considering. Her Edmonton roots and decade of experience ensure she understands both the local landscape and the broader principles of effective public relations.