DIY PR

DIY PR is a public relations and communications agency based in Auckland, New Zealand, founded in 2018. The agency focuses on helping businesses and individuals build their own media presence through a hands-on, educational approach. With a background in journalism and content creation, DIY PR offers a range of services that empower clients to manage their own PR efforts, from writing press releases to crafting compelling stories for the media.

Services and Specialties

DIY PR specializes in writing and editing services, with a strong emphasis on copywriting, blog writing, and web writing. The agency also provides media release writing and content management, ensuring that clients have polished, professional materials ready for distribution. Beyond writing, DIY PR offers workshops and PR training, teaching clients how to approach journalists, pitch stories, and maintain a consistent media presence. The team’s expertise in writing and editing is backed by more than a decade of experience working for New Zealand’s best known newspapers and magazines, giving them insider knowledge of what the media looks for.

• Copywriting and editing
• Blog writing and content management
• Web writing and SEO-friendly content
• Media release writing and distribution
• PR training and workshops
• Media pitching and story development

Approach and Client Focus

DIY PR’s approach is built on the idea that businesses can learn to handle their own public relations with the right guidance. Instead of taking over all communications, the agency provides tools and templates that clients can use independently. This makes DIY PR particularly suited for small to medium-sized enterprises (SMEs), startups, and solo entrepreneurs who want to save on agency fees while still getting professional results. The workshops and training sessions are designed to demystify the media landscape, covering topics like how to write a compelling media release, how to build relationships with journalists, and how to manage a crisis. By focusing on education, DIY PR helps clients gain long-term skills rather than just short-term fixes.

Location and Credentials

Based at 26 Compass Pl, Auckland, Auckland, New Zealand, 0610, DIY PR operates from the heart of New Zealand’s largest city. Auckland’s vibrant business community provides a steady stream of clients from diverse industries, though DIY PR’s services are relevant to any organization looking to improve their media reach. The agency’s founding in 2018 is relatively recent, but the team’s collective experience in journalism and PR spans over a decade. This combination of fresh perspective and seasoned know-how allows DIY PR to offer practical, no-nonsense advice. For businesses in Auckland and across New Zealand, DIY PR serves as a cost-effective entry point into the world of public relations, particularly for those who are new to media outreach or have limited budgets.

DIY PR is a good fit for businesses and individuals who want to take control of their own media relations without relying on a full-service agency. Whether you’re a startup founder in Auckland needing help with a media release, or a small business owner in New Zealand looking to build your brand through blog writing, DIY PR provides the training and content support to get started. The agency’s focus on writing and editing, combined with its hands-on workshops, makes it an accessible option for those who prefer a DIY approach to PR.