Dolphin Public Relations

Dolphin Public Relations is a boutique public relations and communications agency based in Tel Aviv-Yafo, Israel. Founded in 1994 by Anat Shor, the firm has spent over three decades building a reputation for strategic communications, crisis management, and government relations. The agency offers a full suite of services designed to help organizations navigate the media landscape, shape public perception, and achieve their communications goals.

Core Services and Specialties

Dolphin Public Relations specializes in developing and executing comprehensive communication strategies. Their work spans media relations, spokesperson training, crisis management, and lobbying efforts. The agency is particularly known for its ability to create connections with key media figures and editors across all major Israeli outlets, which allows them to secure positive coverage and, when necessary, apply pressure to advance broad, favorable items. Their service offerings typically include:

• Strategic communications planning and media strategy
• Spokesperson training and media coaching
• Crisis and reputation management
• Government relations and public affairs
• Media relations and press outreach
• Social and political campaign management
• Content creation and messaging development

Client Base and Impactful Campaigns

Over the years, Dolphin Public Relations has worked with a diverse mix of clients, including government bodies, labor unions, educational networks, real estate companies, local municipalities, and academic institutions. The agency takes particular pride in its involvement in public and political campaigns, social struggles, and legislative changes. Notable examples include leading the teachers' struggle for status and salary, which culminated in the major 2007 teachers' strike; playing a key role in the 2011 social protests on behalf of the National Union of Israeli Students; and advancing accessibility laws in Israel. They also successfully guided a candidate to victory in the 2013 municipal elections for mayor of Hadera. These cases demonstrate the agency's capacity to handle high-stakes, high-visibility assignments that require both strategic thinking and on-the-ground execution.

Recognition and Expertise in Sustainability

Dolphin Public Relations has earned significant recognition for its work in environmental and animal welfare campaigns. The agency won the "Roaring Lion" Award from the Israeli Association of Communications and Public Relations Advisors in 2017, 2018, and 2019, all in the Environment and Sustainability category. These awards were for campaigns such as "We All Guard the Animals" for the Society for the Protection of Animals, "Conquering Ayalon" for Vegan Friendly to raise awareness about the suffering of calves and cows in the dairy industry, and "Independence for Everyone" also for Vegan Friendly to reduce meat consumption during Independence Day celebrations. This streak of awards highlights a deep expertise in advocacy-driven communications that resonate with the public and media alike.

Location and Credentials

Based in Tel Aviv-Yafo, Israel, the firm operates from an office at 36 Nachalat Yitzhak in the Tel Aviv District. This central location places them at the heart of Israel's business and media hub, facilitating the strong relationships they maintain with journalists and editors. The agency's longevity since 1994 and its track record of handling complex, multi-stakeholder campaigns make it a reliable partner for organizations that require more than routine press releases. Dolphin Public Relations is particularly well-suited for clients facing sensitive issues, those involved in public policy or social change, and any organization that needs to manage its reputation in a challenging and fast-paced media environment.