Emerald East
Emerald East is a public relations agency based in London.
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About Emerald East
Emerald East is a public relations and communications agency based in London, United Kingdom, with a specific focus on the music industry. The agency works closely with artists, labels, and wider teams to craft and execute press campaigns that aim to be both effective and memorable. Founded in early 2020 by Erin Mills, who brought over a decade of experience from her previous role as Director and Head of Press at Listen Up, the agency positions itself as a hands-on, personal option for music publicity.
Services and Specialties
Emerald East offers a range of services centered around music public relations. The core offering includes press relations, media outreach, and press release distribution, designed to secure coverage in relevant music publications and broader media outlets. Beyond traditional PR, the agency also provides artist branding, content creation, and artist media training. Their work in music campaign management covers the full lifecycle of a release or tour, from strategy to execution. Additionally, they engage in brand partnerships, connecting artists with commercial opportunities that align with their image. A summary of their likely service categories includes:
- Music public relations & press relations
- Artist story crafting & storytelling
- Media outreach & press release distribution
- Music branding & artist branding
- Campaign management & promotion strategies
- Artist media training
- Content creation & digital marketing
- Brand partnerships & talent management support
Who They Help and Their Approach
Emerald East primarily serves musicians, artists, and independent labels, though they also work with wider industry teams such as management companies. The agency describes itself as independent and dedicated to telling artists' stories in a creative and authentic way. Their approach is hands-on and personal, emphasizing close collaboration with clients to develop narratives that resonate with audiences and press alike. A love and passion for music is cited as the driving force behind their work, which translates into a tailored strategy for each project rather than a one-size-fits-all method. They are a Music Week nominated agency, indicating recognition within the UK music industry for their efforts.
Location and Credentials
Based in London, United Kingdom, Emerald East operates from the East London area, which is a hub for much of the city's creative and music scenes. The agency's founder, Erin Mills, has over 10 years of experience in music PR, including a significant tenure at Listen Up where she served as Director and Head of Press for over seven years. This background gives the agency a solid foundation in media relations and campaign strategy. While the agency works with clients across genres, its London base allows for strong connections with UK music media, including national newspapers, music weeklies, and online platforms.
Emerald East is a good fit for artists and labels looking for a dedicated, independent PR partner that offers a personal touch rather than a large, corporate approach. Their focus on creative storytelling and hands-on campaign management makes them particularly suitable for emerging to mid-level artists who need tailored press strategies and support in building their public profile. For those seeking a London-based music PR agency with industry recognition and a passion for music, Emerald East presents a focused and experienced option.
Key facts
- Team size: 1-10 employees
- Headquarters: London, United Kingdom
- Address: London United Kingdom
- SIC codes: 7389
Keywords & focus
Topics and areas Emerald East works with.
- public relations & communications services
- music public relations
- media outreach
- music branding
- music week nominated agency
- artist story crafting
- music press relations
- music pr
- talent management
- artist publicity
- music campaign management
- music promotion strategies
- public relations agencies
- creative artist publicity
- music publicity
- artist storytelling
- music promotion
- services
- independent music pr
- press release distribution
- performance marketing
- artist branding
- music publicity agency
- east london music pr
- artist media training
- content creation
- public relations
- digital marketing
- b2b
- artist press
- +15 more
Technologies
NSOne, Squarespace ECommerce, YouTube, Vimeo, Adobe Media Optimizer, Typekit, Mobile Friendly, Cedexis Radar, Circle, Remote, Frame.io
Industries served by Emerald East
Emerald East works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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If you are looking for alternatives or more options in London, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Emerald East
Common questions and answers about Emerald East, their services, location, and how to work with them.
- Where is Emerald East located?
- Emerald East is headquartered in London.
- What services does Emerald East offer?
- Emerald East offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Emerald East serve?
- Emerald East serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Emerald East a verified PR agency?
- Emerald East is listed on Online PR. Verification status is shown on their profile.
- How can I contact Emerald East?
- You can visit their website at http://www.emeraldeast.co
- How many reviews does Emerald East have?
- Emerald East has 0 client reviews with an average rating of 0.0 out of 5.
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