Firepit Storytelling

Leeds, United Kingdom has developed a reputation as a hub for creative and digital businesses, and Firepit Storytelling is a new addition to this landscape. Founded in 2023, the agency operates from the city of Leeds, offering public relations and communications services that centre on narrative and strategic clarity. In a market where many agencies focus on media relations or digital marketing, Firepit Storytelling takes a more foundational approach, helping organisations define their purpose and communicate it effectively.

What Firepit Storytelling Does

Firepit Storytelling works with companies and organisations to develop their strategy and storytelling in a number of different ways. The agency's core offering involves developing a Theory of Change framework, establishing strategic priorities and objectives, and then communicating the strategy to key stakeholders. This process is designed to help clients measure impact and success, ensuring that their communications are not just creative but also aligned with measurable outcomes. Firepit Storytelling emphasises co-creation, working collaboratively with clients to build brand identity and communications that feel authentic and grounded.

Who They Serve

Firepit Storytelling serves a range of organisations, from commercial companies to non-profits and public sector bodies. The agency's approach is particularly suited to clients who are looking to clarify their mission, refine their messaging, or build a narrative around growth and change. Given the background of its founders, the agency is likely to work with businesses in the digital, tech, and creative sectors, as well as with social enterprises and charities that need to articulate their impact. Firepit Storytelling's services are not limited to any single industry, but their focus on strategic storytelling means they are a good fit for any organisation undergoing a transition, launching a new initiative, or seeking to strengthen its brand identity.

Key Services and Specialties

Based on the agency's stated focus and the expertise of its founders, Firepit Storytelling likely offers the following services:

• Strategic communications planning and advisory
• Development of Theory of Change frameworks
• Brand identity and narrative development
• Co-creation workshops and facilitated sessions
• Impact measurement and reporting
• Writing and editorial services, including books, reports, and thought leadership
• Communications training and workshops

Expertise and Founders

The strength of Firepit Storytelling lies in the complementary backgrounds of its two founders. Tom Salmon is a people-centric leader and strategist with a track record of scaling businesses. He previously served as managing director of the award-winning digital agency Epiphany (now Jaywing plc), which employed 190 people across London, Leeds, and Sydney. His experience in growing an internationally recognised organisation gives him insight into the challenges of building a brand and communicating a vision. Paul Scraton is a writer, editor, and communications consultant who has worked as an editor, journalist, and communications manager. He is the author of five books and has run writing and communications workshops across Europe. Together, they bring a blend of strategic thinking and creative storytelling that is rare in the agency world.

Firepit Storytelling is a good fit for organisations that value substance over hype and are looking for a partner to help them think deeply about their story. Whether you are a startup in Leeds trying to define your brand, a non-profit seeking to articulate your impact, or an established company needing a fresh narrative, Firepit Storytelling offers a thoughtful, collaborative approach. Their focus on strategy, co-creation, and impact makes them a solid choice for any client who wants their communications to be grounded in a clear sense of purpose.