Franco
Franco is a public relations agency based in Detroit (founded 1964).
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About Franco
Franco is a full-service integrated communications agency based in Detroit, United States, that has been operating since 1964. The firm is 100% women-owned and women-led, with a team of approximately 77 professionals. Franco specializes in blending traditional public relations with modern marketing and digital strategies to serve a diverse range of clients, from local nonprofits to global corporations. The agency's services are designed to build awareness, generate leads, and provide thought leadership across multiple industries.
Services and Specialties
Franco offers a comprehensive suite of services that span public relations, marketing, advertising, and digital communications. The agency's capabilities are built around strategic planning and data-driven execution, ensuring that each campaign is measurable and aligned with client goals. Below is a list of core services Franco provides:
- Media relations and media buying
- Community relations and donor communications
- Social media management and influencer marketing
- Crisis communications and reputation management
- Marketing communications and content creation (video, email, and web)
- Event planning and brand strategy
- Digital advertising and integrated marketing campaigns
- Training, coaching, and consulting
- Measurement and analytics
- Design and creative services
These offerings allow Franco to act as a one-stop shop for clients seeking cohesive, cross-channel campaigns. The agency's expertise in both B2B and B2C communications means it can tailor strategies for audiences ranging from corporate decision-makers to everyday consumers.
Industries and Client Focus
Franco serves a wide array of industries, including healthcare, consumer goods, nonprofit, professional services, automotive, and technology. The agency has a strong track record with organizations that require nuanced messaging—such as healthcare providers navigating regulatory landscapes or nonprofits building donor relationships. Franco also works with automotive and technology brands that need to manage complex supply chains and consumer expectations. Because Franco is based in Detroit, a hub for manufacturing and innovation, the agency is particularly adept at supporting clients with local, national, and global reach. The firm’s long history in the region gives it deep roots in the community, which is valuable for community relations and reputation management campaigns.
Approach and Credentials
Franco’s approach is grounded in strategic planning and data-driven insights. The agency emphasizes measurement from the outset, using analytics to refine messaging and optimize ROI. Franco also integrates modern communications tools—such as social media monitoring and influencer partnerships—with traditional media relations to create integrated campaigns. The agency’s 100% women-owned status is a key credential, reflecting a commitment to diversity and leadership. With over six decades of experience, Franco has built a reputation for shaping iconic brands while adapting to shifting media landscapes. The agency’s Detroit headquarters at 400 Renaissance Center places it at the center of the city’s business and cultural life, allowing the team to maintain close ties with local media, community organizations, and industry partners.
Ideal Clients
Franco is a strong fit for organizations that need a full-service partner capable of handling everything from crisis communications to digital advertising. The agency is particularly well-suited for mid-sized to large companies in healthcare, consumer goods, automotive, and technology, as well as nonprofits and professional services firms. Clients who value a collaborative, women-led team with a long track record of results will find Franco’s integrated approach effective. Whether the goal is to launch a new product, manage a reputation, or engage a community, Franco provides the strategic depth and executional breadth to deliver measurable outcomes.
Key facts
- Team size: 201-500 employees
- Headquarters: 400 Renaissance Ctr, Detroit, Michigan, United States, 48243
- Address: 400 Renaissance Ctr , Detroit Michigan United States 48243
- Total funding: 1280000
- Annual revenue: 7200000
- SIC codes: 8742
Keywords & focus
Topics and areas Franco works with.
- media relations
- community relations
- social media
- crisis communications
- marketing communications
- event planning
- training
- coaching
- strategic planning
- content creation
- measurement
- branding
- donor communications
- advertising
- media buying
- design
- public relations & communications services
- influencer marketing
- video marketing
- content marketing
- reputation management
- digital advertising
- b2c
- consulting
- marketing and advertising
- integrated communications
- email marketing
- advertising campaigns
- public relations
- digital marketing
- +40 more
Technologies
Outlook, Microsoft Office 365, WP Engine, Sophos, Hubspot, Slack, Salesforce, WordPress.org, Facebook Custom Audiences, Mobile Friendly, MailChimp, YouTube, Google Tag Manager, Circle, AI
Industries served by Franco
Franco works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Detroit
If you are looking for alternatives or more options in Detroit, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Franco
Common questions and answers about Franco, their services, location, and how to work with them.
- Where is Franco located?
- Franco is headquartered in Detroit.
- What services does Franco offer?
- Franco offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Franco serve?
- Franco serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Franco a verified PR agency?
- Franco is listed on Online PR. Verification status is shown on their profile.
- How can I contact Franco?
- You can visit their website at http://www.franco.com
- How many reviews does Franco have?
- Franco has 0 client reviews with an average rating of 0.0 out of 5.
- When was Franco founded?
- Franco was founded in 1964.
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