GKPR

GKPR works primarily with technology companies, from early-stage startups to established enterprises, across sectors including fintech, cybertech, medtech, martech, and consumer internet. The firm focuses on helping these businesses gain visibility in both local and international markets, with a particular emphasis on media coverage and strategic communications. Since its founding in 2013, GKPR has built a practice that serves clients ranging from Israel's largest tech companies to promising young startups, all from its base in Tel Aviv-Yafo, Israel.

How GKPR Helps Clients

GKPR positions itself as a results-oriented firm that prioritizes measurable media outcomes over activity metrics. The agency's approach centers on press outreach and journalist relationships, aiming to place clients in relevant publications and media channels. For tech companies in competitive fields like fintech or cybertech, this often means navigating complex industry narratives and positioning their stories effectively for international audiences. GKPR also assists with message development and corporate communications strategies, helping clients refine how they present themselves to investors, partners, and customers. The firm's experience with Israeli startups and tech firms means it understands the specific challenges of scaling a brand from a small market to global relevance.

Services and Specialties

While GKPR does not publish a detailed list of services, based on its stated focus on public relations and communications, common offerings likely include:

• Media relations and journalist outreach
• Press release development and distribution
• Message development and positioning
• Corporate communications strategy
• Social media management and content creation
• Event public relations and promotion
• Media training for executives
• International PR campaigns, especially for Israeli tech firms

These services are delivered with an emphasis on tangible results, such as media coverage in target publications, rather than on internal metrics like reach or impressions. GKPR's work in event public relations and media training also suggests a hands-on approach to preparing clients for high-stakes moments like product launches, conferences, or funding announcements.

Location and Market Focus

Based in Tel Aviv-Yafo, Israel, GKPR is well-positioned to serve the country's dense tech ecosystem. The city is home to a high concentration of startups, venture capital firms, and technology companies, making it a natural hub for a PR agency focused on tech and innovation. GKPR's location in the Tel Aviv District allows it to work closely with clients in the region while also supporting their international PR needs, particularly for companies looking to break into markets like the United States or Europe. The agency's experience with "international public relations" suggests it helps Israeli firms translate their local successes into global narratives, a common need for startups aiming to attract foreign investment or customers.

Who GKPR Is a Good Fit For

GKPR is best suited for technology companies—particularly those in fintech, cybertech, medtech, and martech—that need a focused, outcomes-driven PR partner. Early-stage startups looking to build their media presence and credibility will find value in the firm's startup experience and press outreach capabilities. More established companies seeking to refine their corporate communications or expand into new markets may also benefit from GKPR's strategic approach. The firm's emphasis on media coverage makes it a strong choice for organizations that prioritize earned media over other forms of promotion. However, companies seeking a full-service marketing agency with capabilities in advertising, design, or digital strategy may need to supplement GKPR's work with additional partners. Overall, GKPR serves as a practical option for tech firms in Israel that want a PR agency focused on getting results through media relations and thoughtful messaging.