Good As Gold Group
Good As Gold Group is a public relations agency based in London (founded 2020).
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About Good As Gold Group
Good As Gold Group was founded in 2020 by Matt Hughes and Hayley Connelly, two industry veterans who saw a need for a more dedicated and hands-on approach to music public relations and live event promotion in London, United Kingdom. The agency was established during a period of significant upheaval in the live music sector, and its founders brought together their experience in artist management, festival planning, and media relations to create a boutique firm that could offer comprehensive support to both emerging and established acts. Based in Ebor Street in East London, the company quickly carved out a niche by focusing on the intersection of PR, live events, and artist consultancy.
Core Focus and Client Base
Good As Gold Group operates primarily within the music industry, handling public relations for a roster that includes major names such as Jane's Addiction, Faith No More, The Offspring, and Angels & Airwaves, as well as genre-defining acts like HEALTH, Knocked Loose, and Bob Vylan. The agency’s work spans rock, alternative, punk, and metal, but it also supports independent artists, writers, and performers across various genres. Beyond artist representation, Good As Gold Group runs public relations for several prominent UK festivals, including 2000trees, Arctangent, Outbreak, and Portals, and serves as a line-up consultant for both 2000trees and Arctangent. This dual focus on artists and festivals gives the agency a unique perspective on the music ecosystem, allowing it to craft campaigns that resonate across live events, media coverage, and digital platforms.
Services and Specialties
The agency offers a full suite of public relations and communications services tailored to the music and events sectors. Their expertise is built around generating visibility through traditional and digital channels, with a strong emphasis on securing coverage in print, online, radio, and television. The team at Good As Gold Group is particularly known for its work in music PR, live event promotion, and festival line-up consulting. Below are the core services the agency provides:
- Radio plugging (UK and US)
- Online press and digital publicity
- Print press campaigns
- TV plugging and broadcast media
- Music PR (UK and US markets)
- Event management and live event promotion
- Festival line-up consulting and planning
- Music industry consulting and branding
- Artist management and career development
- Music marketing and promotion
Good As Gold Group also offers B2B consulting services for labels, management companies, and event organizers looking to refine their public relations strategies. Their experience with high-profile festivals and artists means they understand the logistical and promotional challenges of the modern music industry, from securing media coverage to building brand partnerships.
Who Benefits from Working with Good As Gold Group
This agency is a strong fit for independent artists, established bands, and music industry professionals seeking a dedicated PR partner that understands the nuances of live events and media relations. Their client list, which includes major touring acts and festival organizers, indicates a proven track record in generating buzz for both new releases and live appearances. For artists looking to break into the UK or US markets, Good As Gold Group offers targeted music PR campaigns that leverage their relationships with radio, print, and online outlets. Festival organizers and event promoters will also find value in their line-up consulting and event management services, which combine strategic planning with hands-on execution. Based in London, United Kingdom, the agency is well-positioned to serve clients across the UK and internationally, with a focus on rock, alternative, and punk scenes but open to a wide range of musical genres.
Key facts
- Team size: 1-10 employees
- Headquarters: Ebor Street, London, England, United Kingdom, E1 6
- Address: Ebor Street , London England United Kingdom E1 6
- SIC codes: 7381
Keywords & focus
Topics and areas Good As Gold Group works with.
- radio plugging
- online press
- publicity
- print press
- tv plugging
- public relations & communications services
- b2b
- independent artists
- writers
- and performers
- public relations
- us music pr
- music and sound recording
- consulting
- music pr
- event management
- music promotion
- music industry services
- music management
- uk music pr
- music industry consulting
- festival line-up consulting
- music marketing
- live event promotion
- live event pr
- branding
- event promotion
- festival planning
- services
- artist management
- +2 more
Technologies
Gmail, Google Apps, Google Cloud Hosting, Mobile Friendly, Wix, Cedexis Radar, Adobe Media Optimizer, Vimeo, Varnish, Circle, Octane, Phoenix
Industries served by Good As Gold Group
Good As Gold Group works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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If you are looking for alternatives or more options in London, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Good As Gold Group
Common questions and answers about Good As Gold Group, their services, location, and how to work with them.
- Where is Good As Gold Group located?
- Good As Gold Group is headquartered in London.
- What services does Good As Gold Group offer?
- Good As Gold Group offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Good As Gold Group serve?
- Good As Gold Group serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Good As Gold Group a verified PR agency?
- Good As Gold Group is listed on Online PR. Verification status is shown on their profile.
- How can I contact Good As Gold Group?
- You can visit their website at http://www.goodasgoldgroup.co
- How many reviews does Good As Gold Group have?
- Good As Gold Group has 0 client reviews with an average rating of 0.0 out of 5.
- When was Good As Gold Group founded?
- Good As Gold Group was founded in 2020.
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