Good Relations
Good Relations is a public relations agency based in London (founded 2025).
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About Good Relations
Good Relations, a well-established name in the UK communications landscape, entered a new chapter in late 2025 when it merged with Harvard, Teamspirit, and the broadcast unit Good Broadcast to form VCCP Roar. Based at 60 Buckingham Gate in London, the agency brought together 150 professionals and approximately £22 million in annual revenue under the global VCCP network. The merger was driven by a desire to create a more integrated offering that combines traditional PR strengths with modern digital and creative capabilities, reflecting the evolving needs of clients in a fast-changing media environment.
From Good Relations to VCCP Roar: A New Integrated Model
The formation of VCCP Roar marked a strategic consolidation of four distinct agencies, each with its own heritage and expertise. Good Relations itself had long been known for its consumer and corporate communications work, while Harvard brought deep financial services and B2B experience, Teamspirit specialized in health and wellbeing, and Good Broadcast offered dedicated broadcast services. The combined entity, led by CEO Stephanie Brimacombe alongside co-founders Lawrence Collis, Jodie Simpson, Lorna Hughes, Jo Preston, and Adam Smith, now operates with a unified approach. This structure allows Good Relations' legacy strengths in media relations and crisis management to be amplified by the group's proprietary VCCP Roar OS technology platform, which provides data-driven audience insights and performance analytics. The agency's London headquarters remains a hub for these activities, serving clients across the United Kingdom and internationally.
Core Services and Specialties
VCCP Roar, building on the foundations of Good Relations, offers a comprehensive suite of services that span the full communications spectrum. The agency's approach is grounded in human behavioral insights, using data to inform strategy and creative execution. Key areas of expertise include consumer PR, health and wellbeing communications, crisis and issues management, corporate reputation, and digital and social media strategy. The agency also provides creative design services, brand experiences, content marketing, and influencer marketing, reflecting the integrated nature of modern communications. The Good Broadcast unit continues to offer specialist broadcast services, including media training and live event production. Below is a representative list of services available through the agency:
- Consumer PR and brand communications
- Health and wellbeing PR
- Crisis and issues management
- Corporate reputation and communications
- Media relations and press office support
- Digital and social media strategy
- Content marketing and creative design
- Influencer marketing and brand experiences
- B2B communications and technology PR
- Broadcast PR and media training
The agency's client portfolio reflects this breadth, with notable names such as Formula One, PepsiCo, Weetabix, Scottish Widows, Salesforce, OPPO, and Getty Images. This mix demonstrates the ability to work across consumer, corporate, technology, and financial services sectors, leveraging Good Relations' heritage in media relations and the broader VCCP network's creative and digital capabilities.
Who Benefits from Working with VCCP Roar
VCCP Roar is well-suited for organizations that require a fully integrated communications partner capable of handling both strategic counsel and tactical execution. The agency is a strong fit for brands in consumer goods, technology, financial services, and health sectors, particularly those that value data-driven insights and creative storytelling. Companies facing complex reputational challenges or seeking to build long-term brand equity will find the crisis management and corporate communications expertise rooted in Good Relations' legacy particularly valuable. The agency's London base and reach across the United Kingdom make it an accessible option for both domestic and international clients looking for a partner with deep local market knowledge and global network support. Small to mid-sized enterprises as well as larger corporates can benefit from the agency's integrated model, which offers the depth of a specialist PR firm with the resources of a larger creative network.
Key facts
- Team size: 201-500 employees
- Headquarters: 60 Buckingham Gate, London, England, United Kingdom, SW1E 6
- Address: 60 Buckingham Gate , London England United Kingdom SW1E 6
Keywords & focus
Topics and areas Good Relations works with.
- consumer pr
- health amp wellbeing pr
- crisis issues management
- creative design services
- digital social media
- broadcast pr
- consumer corporate communications
- corporate reputation
- media relations
- property pr
- b2b communications
- social media
- creative amp design services
- technology pr
- social media strategy
- brand experiences
- content marketing
- public relations
- influencer marketing
- digital amp social media
- health wellbeing pr
- consumer amp corporate communications
- political communications
- crisis amp issues management
- public relations & communications services
- public relations & communications
- consumer internet
- consumers
- internet
- information technology & services
- +1 more
Technologies
Gmail, Google Apps, MailChimp SPF, Microsoft Office 365
Industries served by Good Relations
Good Relations works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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If you are looking for alternatives or more options in London, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Good Relations
Common questions and answers about Good Relations, their services, location, and how to work with them.
- Where is Good Relations located?
- Good Relations is headquartered in London.
- What services does Good Relations offer?
- Good Relations offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Good Relations serve?
- Good Relations serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Good Relations a verified PR agency?
- Good Relations is listed on Online PR. Verification status is shown on their profile.
- How can I contact Good Relations?
- You can visit their website at http://www.vccproar.com
- How many reviews does Good Relations have?
- Good Relations has 0 client reviews with an average rating of 0.0 out of 5.
- When was Good Relations founded?
- Good Relations was founded in 2025.
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