Good Yarn Communications

Good Yarn Communications is a strategic communications firm based in Ottawa, Canada, that was founded in September 2023 by Alison Crawford. The agency focuses on helping organizations connect with their audiences through authentic and principled messaging. With a name that evokes the craft of storytelling, Good Yarn Communications offers a range of public relations and communications services tailored to clients who value transparency and integrity in their outreach.

Services and Specialties

As a boutique communications consultancy, Good Yarn Communications provides a suite of services designed to support organizations in building and maintaining strong relationships with their stakeholders. While the agency’s specific service offerings are not exhaustively listed, based on its focus on strategic communications and its positioning in the Ottawa market, its capabilities likely include:

• Strategic communications planning and counsel
• Media relations and press outreach
• Content creation and messaging development
• Crisis and issues management
• Stakeholder engagement and community relations
• Social media strategy and management
• Brand storytelling and narrative development
• Public affairs and government relations support

These services are delivered with an emphasis on authenticity, ensuring that each client’s voice remains clear and credible across all channels.

Approach and Philosophy

Good Yarn Communications operates on the principle that effective communication must be rooted in honesty and relevance. Alison Crawford brings a background that prioritizes understanding each client’s unique context, enabling the agency to craft messages that resonate without resorting to hype or exaggeration. The agency’s approach is collaborative, working closely with clients to identify their core values and objectives before developing strategies that align with their mission. This method helps organizations navigate complex communications landscapes, whether they are launching a new initiative, managing a sensitive issue, or simply seeking to strengthen their public profile. Good Yarn Communications emphasizes listening over broadcasting, which allows it to build trust with audiences over time.

Location and Credentials

Headquartered in Ottawa, Ontario, Canada, Good Yarn Communications benefits from being situated in the nation’s capital, a hub for government, nonprofit, and corporate activity. This location positions the agency well to serve clients in the public sector, advocacy organizations, and businesses that interact with policy-makers and the broader community. Ottawa’s diverse communications ecosystem also provides access to a network of media, industry experts, and potential partners. Founded in 2023, the agency is relatively new but brings a fresh perspective to the field, drawing on Alison Crawford’s experience to deliver results that prioritize integrity. Good Yarn Communications is a good fit for organizations that value straightforward, ethical communications and seek a partner who will treat their story with care and professionalism. It is especially suited for small to mid-sized nonprofits, social enterprises, and purpose-driven businesses in Canada that want to amplify their impact without compromising their values.