Goode PR

Goode PR is a full-service public relations consultancy based in Auckland, New Zealand. Founded in 1991, the agency has spent over three decades building a reputation as a consumer PR specialist. The firm works across a range of dynamic sectors, including travel and tourism, accommodation and leisure, food and beverage, fashion, and consumer internet. They also serve clients in the broader information technology and services space. With a focus on connecting brands with consumers, Goode PR offers a blend of traditional PR expertise and modern digital capabilities.

Core Services and Specialties

Goode PR provides a comprehensive suite of services tailored to consumer-facing industries. Their offerings are designed to help brands build visibility, manage reputation, and engage target audiences across multiple channels. Core services include:

• Strategic communications planning
• Publicity and news media relations
• Marketing and consumer communications
• Production promotion and special events
• Issues and crisis management
• Sponsorship evaluation and maximisation
• Media training
• Copywriting, editing, and web content creation
• Social media management and content creation
• Website development and online promotion
• Print and multimedia production
• Project management

Given their focus on consumer PR, Goode PR is particularly adept at crafting narratives that resonate with everyday audiences. For clients in food and beverage, travel, and fashion, they offer targeted media relations and event management. Their crisis management capabilities are equally important for brands operating in fast-moving consumer markets where reputation can shift quickly.

Approach and Methodology

Goode PR describes itself as a team of energetic consultants who are passionate about the power of public relations. They position themselves as a new breed of PR professionals who understand the full marketing mix but choose to specialise in PR. This means they are comfortable with both traditional approaches—like media relations and press releases—and newer strategies such as social media engagement, content creation, and digital promotion. The agency’s methodology is grounded in strategic planning. They work closely with clients to define objectives, identify key audiences, and develop tailored campaigns. Whether it’s launching a new product, managing a brand crisis, or building long-term brand awareness, Goode PR focuses on measurable outcomes. Their team brings experience across consumer internet, hospitality, and lifestyle sectors, allowing them to offer nuanced advice to clients in these fields.

Location and Market Presence

Based at 1 Northumberland Ave in Auckland, New Zealand, Goode PR is well-positioned to serve clients across the country. Auckland is New Zealand’s largest city and a hub for media, tourism, and business, making it an ideal base for a consumer PR agency. The agency’s long history in the market means they have deep connections with local media, influencers, and industry stakeholders. While their focus is on New Zealand clients, their experience with travel, food and beverage, and consumer internet also equips them to support brands with regional or global ambitions. For businesses looking to build a strong consumer presence in New Zealand, Goode PR offers a blend of local knowledge and strategic PR expertise.

Goode PR is a good fit for consumer-facing brands in sectors like travel, food and drink, fashion, and lifestyle who need a dedicated PR partner. They are especially suited for companies that value both creative campaigning and practical crisis management. Their team’s energy and commitment to the craft of PR make them a strong choice for businesses that want to move beyond basic press releases and into integrated communications that drive real consumer engagement.