Graze Public Relations

Graze Public Relations is a strategic communications firm based in Dallas, Texas, United States, that has been operating since 1991. The agency positions itself as a "virtual agency," a structure that allows it to work flexibly with a broad range of clients and budgets while drawing on deep experience across public relations, crisis communications, and public affairs. With a focus on businesses, non-profit organizations, and government agencies, Graze Public Relations brings a full-service approach to communications strategy, from media relations and content development to social media management and spokesperson training.

Services and Specialties

Graze Public Relations offers a comprehensive suite of services designed to help clients manage their reputation, communicate effectively with stakeholders, and navigate complex public conversations. The agency’s capabilities are built around core areas of public relations and communications, including:

• Crisis communications and crisis management
• Media relations and strategic publicity
• Social media management and content creation for social platforms
• Public affairs and government advocacy campaigns
• Content development, content strategy, and content writing
• Media spokesperson training and media training
• Marketing communications and marketing and advertising support
• B2B communications and consulting

The agency’s expertise in crisis communications is particularly notable, as it helps organizations prepare for and respond to reputational threats. Graze Public Relations also brings strong skills in public advocacy and strategic communications, working with clients to shape messaging for public audiences, policymakers, and the media. The firm’s experience in content marketing and content strategy ensures that every piece of communication—from press releases to social posts—aligns with broader business goals.

Who They Help and Industry Experience

Graze Public Relations has worked with a wide range of organizations, from mature, well-established companies to entrepreneurial post-start-ups. Much of the agency’s experience is in health care and information technology, though its client base extends across many sectors. In technology, Graze Public Relations has handled communications for companies involved in cloud computing, supply chain management and optimization, IT professional services, enterprise content and document management, investment research and risk management software, workforce automation, and critical test result management (CTRM). The firm normally works with companies or organizations that are nationally focused, meaning it often helps clients build visibility and credibility across the United States rather than limiting itself to local or regional audiences.

Beyond technology and health care, Graze Public Relations serves non-profit organizations and government agencies, offering public affairs campaigns and public advocacy support. This breadth of experience allows the firm to adapt its approach to different industries and organizational cultures, whether the client is a startup seeking media attention or a government entity navigating a complex public issue.

Approach and Philosophy

As a virtual agency, Graze Public Relations operates without the overhead of a large traditional firm, which allows it to offer flexible pricing and work with clients of varying budgets. This model does not sacrifice depth of experience; the agency’s talents and experience encompass the full range of public relations strategies and tactics. The team focuses on strategic thinking and measurable outcomes, helping clients set clear communications objectives and execute campaigns that deliver results. Graze Public Relations emphasizes media relations and spokesperson training as key tools for building trust, while also leveraging digital channels like social media to amplify messages. The agency’s approach is consultative, often working closely with client leadership to align communications with business strategy.

Location and Credentials

Headquartered at 3333 Lee Pkwy, Dallas, Texas, United States, 75219, Graze Public Relations is deeply rooted in the Dallas business community. Being based in Dallas gives the agency access to a diverse and growing market, and its virtual structure allows it to serve clients across the country without geographic limitations. Founded in 1991, the firm brings over three decades of experience in public relations and communications, a track record that speaks to its stability and adaptability in a fast-changing media environment. Graze Public Relations is a good fit for organizations that need a seasoned, strategic partner—especially those in health care, technology, or the public sector—and value a flexible, results-oriented approach to communications. Whether a client is facing a crisis, launching a new initiative, or simply looking to strengthen its media presence, Graze Public Relations offers the expertise and agility to support their goals.