Hayes Publicity

Hayes Publicity is a Minneapolis-based public relations agency that focuses specifically on the literary world, offering a range of services designed to help authors and publishers navigate the increasingly complex media environment. Founded in 2022, the agency positions itself as a dedicated partner for authors who may feel lost or underserved by traditional publishing house publicity departments. Rather than a broad-spectrum PR firm, Hayes Publicity specializes in book promotion, media relations, and author platform development, with a strong emphasis on children's literature, romance, and young adult (YA) book marketing.

Services and Specialties

Hayes Publicity provides a comprehensive suite of services tailored to the unique needs of authors and publishers. The agency’s work is built around custom-tailored publicity campaigns that include media outreach, press release writing, media list building, and media training. A core offering is book campaign planning, where Hayes Publicity develops strategic timelines and tactics for launches, tours, and ongoing promotion. The agency also offers influencer outreach and influencer programs, recognizing the growing importance of social media and bookstagrammers in reaching readers. For authors seeking long-term growth, services include author platform growth consulting and publicist consulting, helping writers build their own advocacy skills. Event coordination, whether for virtual or in-person book signings, festivals, or readings, rounds out the service list. The agency also works as a freelance consulting resource for publishers needing additional capacity or specialized expertise.

• Book publicity campaigns (children’s, romance, YA, literary fiction)
• Media relations and trade media outreach
• Press release writing and media list building
• Media training for authors
• Influencer outreach and program management
• Author platform growth and brand development
• Event coordination and book launch planning
• Publicist consulting and freelance support

Who They Help

Hayes Publicity primarily serves authors and small to mid-size publishers. The agency’s founder and team have deep experience in the publishing industry, which informs their understanding of the challenges authors face—particularly in a market where traditional publishing houses are consolidating marketing and publicity departments. The agency is especially well-suited for authors of children’s literature, romance, and YA books, though they also work with literary fiction and non-fiction. Their client base includes self-published authors, traditionally published writers, and independent presses. The agency’s approach is collaborative and educational, aiming to empower authors to become effective self-advocates even after a campaign ends. Hayes Publicity is based in Minneapolis, United States, but works with clients across the country, leveraging national media contacts and trade media relationships.

Approach and Philosophy

The agency’s philosophy is rooted in the belief that every book deserves thoughtful, dedicated attention. Hayes Publicity emphasizes a partnership model, where the agency acts as an enthusiastic and encouraging guide through the publishing process. Their methodology combines strategic planning with hands-on execution, ensuring that each campaign is customized to the author’s goals, genre, and target audience. Rather than using a one-size-fits-all template, they develop bespoke media lists, craft tailored pitches, and build relationships with relevant journalists, bloggers, and influencers. The agency also places a strong emphasis on education, offering consulting and training so authors can sustain their own promotional efforts long after the campaign ends. This educational component is a key differentiator, as it helps authors build lasting skills in media relations and platform building. Based in Minneapolis, Minnesota, Hayes Publicity operates within the broader publishing ecosystem while maintaining a local, personal touch.

Hayes Publicity is a strong fit for authors who want more than just press releases and media hits—they want a dedicated partner who understands the nuances of book marketing. The agency is ideal for writers of children’s literature, romance, and YA, as well as publishers looking to outsource or supplement their publicity efforts. With a focus on education, collaboration, and custom campaigns, Hayes Publicity serves as a bridge between authors and the media, helping them navigate a changing industry with confidence. For anyone based in Minneapolis or elsewhere in the United States seeking a focused, knowledgeable publicist for their book, this agency offers a compelling option.