Hippr

Founded in 2015, Hippr entered the Dutch communications landscape as a self-described "new kid on the block." Based in Rotterdam, South Holland, the agency was built on the belief that brands need a fresh, contemporary approach to public relations—one that combines traditional media expertise with a sharp understanding of what's currently trending. From the start, Hippr positioned itself as a modern alternative for companies looking to navigate the fast-changing intersection of PR, marketing, and digital influence. The agency's founding team recognized early on that the lines between earned media, owned content, and influencer partnerships were blurring, and they set out to build a practice that could handle all three with equal confidence.

Current Focus and Approach

Today, Hippr continues to operate from its Rotterdam base, serving clients across the Netherlands who need strategic communications support that feels both current and reliable. The agency describes its core mission as tackling communication and marketing challenges with enthusiasm and a creative edge. While many agencies claim to stay on top of trends, Hippr makes it a central part of its identity—staying closely attuned to what is "hip and happening" in culture, media, and consumer behavior. This allows the team to respond quickly and relevantly to shifts in the public conversation. At the same time, Hippr does not abandon traditional PR fundamentals. The agency maintains that "Free Publicity"—securing earned media coverage through compelling storytelling—remains the backbone of any effective strategy. The balance between digital-native tactics and classic media relations is a defining feature of how Hippr works.

Services and Specialties

Hippr's service offering is built around integrated communications, with a particular emphasis on influencer marketing, media management, and PR campaign development. Based on the agency's stated keywords and public positioning, its core capabilities are likely to include:

• PR campaign strategy and execution (pr campagnes)
• Media relations and management (media management)
• Marketing PR management, combining brand marketing with public relations
• Influencer marketing and influencer relationship management
• Comprehensive public relations & communications services for brands and businesses

Influencer marketing is a particular area of expertise for Hippr. The agency believes that the strategic use of influencers has become an integral part of any modern communications plan, and it has built considerable experience in selecting, briefing, and managing influencer partnerships that align with client goals. However, Hippr does not treat this as a standalone tactic—it is woven into broader campaigns that also prioritize traditional media coverage. The result is a hybrid approach where digital influence and earned media reinforce each other.

Who Benefits from Working with Hippr

Hippr is a good fit for companies and brands that want a communications partner with a youthful, energetic perspective but without sacrificing strategic depth. The agency is particularly suited to organizations that need to connect with trend-aware audiences—whether in lifestyle, consumer goods, culture, or B2C sectors. Clients who value a hands-on, creative approach and appreciate an agency that stays genuinely up-to-date with cultural currents will find Hippr's style aligns well with their needs. Based in Rotterdam, the agency also offers a distinct perspective from one of the Netherlands' most dynamic and fast-growing cities, giving it a pulse on urban and digital culture that larger, more corporate agencies may lack. For any business looking to amplify its message through a blend of influencer partnerships and earned media, Hippr provides a focused, enthusiastic, and contemporary solution.