Hynes Communications

Hynes Communications works with a range of clients, from industry leaders and government relations teams to political campaigns and advocacy groups. The agency is particularly well-suited for organizations that need to reach key influencers, opinion leaders, and decision makers, rather than broad consumer audiences. Since its founding in 2006, Hynes Communications has built a reputation for delivering focused, strategic messaging that drives measurable outcomes in complex, high-stakes environments.

Strategic Approach and Core Capabilities

The agency's approach is built on the principle that effective communication requires more than just a well-written press release. Hynes Communications emphasizes a targeted strategy, identifying the right audiences and leveraging the appropriate media tools to achieve specific goals. This is especially evident in their work with issue advocacy, coalition building, and grassroots and grasstops campaigns. The team brings extensive experience in crafting messages that resonate with policymakers, community leaders, and other influential stakeholders. President Patrick Hynes, with over two decades in the field, has shaped advocacy channels for top-tier clients, and this depth of experience informs the agency's nimble, multi-disciplinary methodology.

Services and Specialties

Hynes Communications offers a comprehensive suite of services that span the full communications lifecycle. Their capabilities include:

• Writing and content development
• Social media auditing, management, and strategy consulting
• New media auditing and consulting/planning
• Digital design and advertising
• Coalition building and grassroots/grasstops engagement
• Issue advocacy and brand crisis management
• Public relations and communications planning

These services are not offered as standalone items but are integrated into a cohesive strategy tailored to each client's unique objectives. For example, a client facing a brand crisis might receive a combination of crisis management planning, social media monitoring, and targeted messaging to key media outlets. Similarly, an advocacy group might benefit from coalition building paired with digital advertising and grassroots mobilization. Hynes Communications takes a holistic view, ensuring that every tactic supports the overall communications goal.

Location and Reach

Based in Portsmouth, New Hampshire, in the United States, Hynes Communications maintains a presence that extends beyond its headquarters. With communications professionals also located in Washington, D.C., and Chicago, the agency has the scope to influence national conversations while staying grounded in local and regional dynamics. This geographic reach is particularly valuable for clients who need to navigate both federal and state-level policy environments. The Portsmouth office serves as the central hub, but the team's ability to operate across multiple time zones and political landscapes is a key differentiator.

Who Hynes Communications Is a Good Fit For

Hynes Communications is best suited for organizations that require a focused, aggressive approach to communications in politically sensitive or reputation-critical situations. This includes trade associations, non-profits, government contractors, and political campaigns that need to manage complex stakeholder relationships. The agency is also a strong fit for companies facing a brand crisis or looking to build a coalition around a specific issue. Clients who value a strategic, results-driven partner—rather than a broad-brush marketing agency—will find Hynes Communications to be a reliable choice. Its emphasis on value and measurable outcomes makes it particularly appealing for organizations with limited budgets but high expectations.