Instinctively Real Media
Instinctively Real Media is a public relations agency based in Auckland (founded 2020).
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About Instinctively Real Media
Instinctively Real Media is a boutique public relations and communications agency based in Auckland, New Zealand, founded in 2020 by industry veteran Siobhán Greene. The agency focuses on serving creative technology companies operating at the intersection of media, entertainment, gaming, enterprise, Web3, and the metaverse. With a deep understanding of emerging technologies like motion capture, augmented reality, virtual production, and hyper-realistic 3D avatars, Instinctively Real Media positions itself as a specialized partner for brands and innovators who need to communicate complex technical stories to broader audiences.
Specialized Services for Creative Technology
Instinctively Real Media offers a tailored suite of services designed specifically for companies in animation, film, VFX, games, and immersive technology. Their work often involves translating highly technical capabilities—such as procedural animation, mixed reality, and interactive virtual characters—into compelling narratives for media, investors, and end-users. The agency's service offerings typically include:
- Strategic PR and media relations for product launches and company milestones
- Digital content creation, including video production and animation
- Copywriting for press releases, blogs, case studies, and editorial placement
- Social media management and influencer engagement
- Branding and messaging for technology and entertainment brands
- Website management and digital content strategy
- Speaker opportunity identification and awards submissions
- Partnership development and B2B introductions through their TrailblaXR service
What sets Instinctively Real Media apart is its founder's firsthand experience in the motion capture and real-time animation space. Siobhán Greene spent over a decade at IKINEMA, a company that pioneered hyper-realistic character motion before being acquired by Apple. This background gives the agency an insider's perspective on how to position emerging tech companies for growth, from startup stage through acquisition.
Methodology and Approach
The agency's methodology centers on continuous, strategic communication. Rather than relying on one-off press releases, Instinctively Real Media builds sustained campaigns that combine media relations, digital content, and social media to tell a cohesive story. They emphasize quality over quantity, focusing on securing meaningful journalist write-ups, influencer partnerships, and editorial coverage that resonates with target audiences. The agency also runs TrailblaXR, a dedicated B2B service that connects animation, motion capture, and XR companies with potential clients and investors. This dual focus—on both PR and business development—allows Instinctively Real Media to offer more than just communications; they actively help their clients find new projects and amplify their reach within niche creative technology sectors.
Location and Industry Fit
Based in Auckland, New Zealand, Instinctively Real Media operates from a city that has become a notable hub for film, VFX, and game development, thanks in part to the presence of major studios and a thriving indie scene. The agency's location gives it local insight into the New Zealand creative technology ecosystem while also serving clients globally. Their award-winning track record—including Entertainment Company of the Year (2023) and Best Live Immersive Entertainment Company in APAC (2022)—reflects their ability to generate recognition for their clients in competitive international markets.
Instinctively Real Media is best suited for creative technology companies—especially those in animation, games, XR, and film production—that need a PR partner who understands their technology and can articulate its value to media, investors, and potential partners. They are also a strong fit for startups and scale-ups in the metaverse, Web3, and digital artist communities looking to build brand awareness and secure strategic introductions. Companies seeking a hands-on, founder-led agency with deep industry connections and a focus on long-term storytelling will find Instinctively Real Media a valuable ally in the Auckland and global markets.
Key facts
- Team size: 1-10 employees
- Headquarters: Auckland, Auckland, New Zealand
- Address: Auckland Auckland New Zealand
- SIC codes: 7389
Keywords & focus
Topics and areas Instinctively Real Media works with.
- marketing
- case studies
- campaigns
- games
- digital content
- animation
- product launches
- ikinema technology
- augmented reality
- visual effects
- film & tv
- partnerships
- speaker opportunities
- xr
- copywriting
- editorial placement
- social media
- blogs
- motion capture
- interactive virtual characters
- previzualisation
- procedural animation
- awards
- branding
- interviews
- writing
- mixed reality
- press releases
- website management
- video production
- +69 more
Technologies
Wordpress.com, Gmail, Google Apps, Google Analytics, YouTube, Unreal Engine, WordPress.org, Google Tag Manager, Mobile Friendly, Quantcast, Nginx, Android, Node.js, Data Analytics, Remote, IoT, AI
Industries served by Instinctively Real Media
Instinctively Real Media works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Auckland
If you are looking for alternatives or more options in Auckland, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Instinctively Real Media
Common questions and answers about Instinctively Real Media, their services, location, and how to work with them.
- Where is Instinctively Real Media located?
- Instinctively Real Media is headquartered in Auckland.
- What services does Instinctively Real Media offer?
- Instinctively Real Media offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Instinctively Real Media serve?
- Instinctively Real Media serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Instinctively Real Media a verified PR agency?
- Instinctively Real Media is listed on Online PR. Verification status is shown on their profile.
- How can I contact Instinctively Real Media?
- You can visit their website at http://www.instinctivelyreal.com
- How many reviews does Instinctively Real Media have?
- Instinctively Real Media has 0 client reviews with an average rating of 0.0 out of 5.
- When was Instinctively Real Media founded?
- Instinctively Real Media was founded in 2020.
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