KATRINA WAN PR

KATRINA WAN PR is a boutique public relations and marketing agency based in Beverly Hills, United States, that has been operating since 2011. The agency focuses on the entertainment industry, with a particular emphasis on independent and genre films, including horror, sci-fi, and action. It serves film studios, distributors, and production companies, offering strategic campaigns that bridge traditional publicity with modern media outreach. As a woman-, LGBTQIA+-, and Asian American-owned business, KATRINA WAN PR brings a distinct perspective to entertainment PR, working with clients ranging from independent filmmakers to major studios like Amazon, Lionsgate, Paramount, and Blumhouse TV.

Core Services for the Entertainment Industry

KATRINA WAN PR specializes in services tailored to film promotion and distribution. The agency’s offerings are designed to support films at various stages, from pre-release buzz to festival appearances and broader audience engagement. While the agency does not publicly list every service, based on its industry focus and client work, typical capabilities include:

• Media relations and press outreach for film releases
• Film festival strategy and execution (e.g., Sundance, SXSW, Fantastic Fest)
• Genre-specific marketing campaigns for horror, sci-fi, and action films
• Independent film promotion and distribution support
• Media buying and placement for targeted audiences
• Content creation, including press kits, trailers, and social media assets
• Brand awareness and strategic campaign development
• Publicity for film festivals and special screenings
• B2B communications for entertainment industry partners

These services are grounded in the agency’s deep connections with media outlets in Los Angeles and New York, as well as its understanding of genre film audiences. KATRINA WAN PR has worked on notable projects such as "The Incredibles," "Pirates of the Caribbean," and "Clerks 3," demonstrating its ability to handle both blockbuster and indie releases.

Methodology and Approach

KATRINA WAN PR takes a tailored approach to each campaign, emphasizing relationship-building with journalists, critics, and influencers who cover genre and independent films. The agency prioritizes strategic planning that aligns with a film’s unique selling points, whether it’s a horror film with cult potential or a sci-fi project needing broad awareness. Led by founder Katrina Wan, who has extensive experience in entertainment publicity, the team focuses on creating narratives that resonate with both traditional media and online platforms. This includes leveraging film festivals as launchpads for publicity, coordinating media buying to maximize reach, and crafting content that captures audience attention. The agency’s methodology is practical and results-oriented, with a track record of enhancing visibility for films across different genres and scales.

Location and Market Presence

Based at 8383 Wilshire Blvd in Beverly Hills, United States, KATRINA WAN PR operates at the heart of the entertainment industry. This location provides proximity to major studios, production companies, and media outlets in Los Angeles, as well as easy access to the broader U.S. market. The agency’s Beverly Hills office serves as a hub for coordinating campaigns that often involve New York-based media connections, allowing it to cover both coasts effectively. This geographic advantage, combined with its specialization in genre films, makes KATRINA WAN PR a practical choice for entertainment clients seeking targeted PR support in a competitive landscape.

Who This Agency Is a Good Fit For

KATRINA WAN PR is well-suited for independent film studios, genre film distributors, and production companies looking for focused publicity and marketing services. It is particularly effective for clients with horror, sci-fi, or action films that need to stand out in a crowded market, as well as for filmmakers seeking festival exposure or broader media coverage. The agency also serves larger entertainment entities like Amazon and Lionsgate, but its boutique size means it can offer personalized attention to smaller projects. Anyone in the film industry—from indie producers to established studios—who values tailored campaigns, strong media relationships, and a deep understanding of genre audiences will find KATRINA WAN PR a reliable partner.