Kloss Creatives PR

Kloss Creatives PR is a public relations and branding agency that works primarily with health, wellness, food, and beverage brands. Based in New York, United States, the agency serves a mix of emerging startups, established experts, and consumer-facing companies looking to build credibility and secure retail placement. Founded by former health journalist Kelsey Kloss, the agency brings a media-savvy perspective to PR, helping brands move beyond generic press releases toward strategic storytelling that resonates with both consumers and retailers.

Who They Serve and How They Help

Kloss Creatives PR is a strong fit for brands that have a clear product or message but need help cutting through the noise in competitive health and wellness categories. The agency’s client roster includes companies that have gone on to secure shelf space at major retailers like Whole Foods, Target, Walmart, and Costco—indicating a focus on tangible business outcomes rather than just media mentions. For startups, Kloss Creatives offers a way to establish authority early, while more mature brands can use the agency to refine their positioning or enter new retail channels. The team, which includes former editors and content strategists, emphasizes organic media coverage and data-driven insights to measure success, making the agency particularly useful for brands that value earned media over paid advertising.

Services and Specialties

Kloss Creatives PR offers a range of services centered on public relations, branding, and content creation. While the agency does not publish a rigid service menu, its work typically includes strategic brand analysis, targeted media relations, executive media training, and integrated communications strategies. Based on the agency’s focus areas and client outcomes, likely capabilities include:

• Media outreach and relationship building with health, wellness, food, and beverage journalists
• Content strategy and creation, including ghostwriting, blog posts, and social media copy
• Branding services such as website design, graphic design, and brochure development
• Social media management and paid social ads across Instagram, Twitter, LinkedIn, and other platforms
• Influencer marketing and scaling brand partnerships
• SEO and Google Ads to support broader digital visibility
• Event planning and media outreach tracking and segmentation
• Email marketing campaigns and customer insights analysis

Kloss Creatives PR also places a strong emphasis on media outreach best practices, using segmentation and tracking to ensure campaigns are targeted and measurable. This approach helps clients understand not just how many times they’re mentioned, but whether those mentions are driving real business growth.

Location and Reach

While Kloss Creatives PR is headquartered in New York, New York, United States, the agency also maintains an office in San Diego, California. This bi-coastal presence allows the team to serve clients across the United States and globally. The New York location is particularly advantageous for media relations, given the city’s concentration of national journalists and editors in the health, wellness, and food sectors. For brands targeting retail success, being based in the United States—and especially in a media hub like New York—provides direct access to the decision-makers who cover product launches, industry trends, and founder stories.

Who It’s a Good Fit For

Kloss Creatives PR is best suited for health, wellness, food, and beverage brands that are ready to invest in earned media and long-term brand building. The agency’s background in journalism means it excels at crafting narratives that journalists actually want to cover, rather than relying on paid placements or influencer-only strategies. Startups with a strong product and a clear founder story will benefit most, as will established brands looking to refresh their positioning or break into new retail channels. Companies that value transparency, data, and a collaborative approach will find Kloss Creatives PR a reliable partner. However, brands seeking a heavy emphasis on paid advertising or rapid viral growth may need to supplement the agency’s services with additional digital marketing support.