Goodle

Goodle is a Dutch public relations and communications agency based in Huizen, Netherlands, founded in 2008 by Michiel Pot. Operating from 16 Munnikplaat in the North Holland town, Goodle focuses on creative production, with a particular strength in video direction and copywriting. The agency offers a pragmatic, project-based approach, drawing on Pot's extensive background in television production and creative direction for clients needing targeted communications support.

Specialist Expertise in Creative Production

Goodle's core expertise lies in video production and copywriting, a combination that allows the agency to deliver cohesive, narrative-driven content. Pot's career includes a decade as a self-employed copywriter, followed by a stint as item and final director at Endemol, the major television production company, from 1999. He later transitioned into advertising, serving as creative director at Digital Peppers and Wunderman, and then as director of the social communications agency Robin Good from 2006. This background means Goodle is particularly skilled at crafting compelling stories across formats, from scripted corporate videos to persuasive written communications.

How Goodle Applies Its Skills

Goodle operates as a flexible, freelance-driven service, stepping in when Pot finds a project both interesting and relevant, and when his schedule allows. This selective approach ensures each assignment receives focused attention. Pot currently works in care support at HilverZorg, but his creative drive remains strong, leading him to take on external projects that align with his expertise. For clients, this means working directly with an experienced director and copywriter who can handle the entire creative process, from concept through production, without the overhead of a large agency.

Services Offered by Goodle

Based on the agency's background and keywords, Goodle's likely service offerings include:

• Video direction and production
• Copywriting and editorial services
• Creative concept development
• Scriptwriting for video and corporate communications
• Website content creation
• Public relations and communications strategy
• Creative direction for advertising campaigns

Who Goodle Works With

Goodle is best suited for organizations in the Netherlands, particularly those in the Huizen area, that require high-quality, bespoke creative work without committing to a long-term retainer. Given Pot's experience in television and advertising, the agency is a natural fit for media companies, production houses, and brands looking for a seasoned director or copywriter on a project basis. Additionally, his current role in healthcare suggests a potential affinity for social enterprises, non-profits, or care-sector organizations that need authentic, human-centered communications. Goodle's selective, hands-on approach makes it ideal for clients who value direct collaboration with a single, experienced creative professional rather than a team of junior staff.