Leopard PR

Leopard PR is a boutique public relations and media advisory firm based in London, United Kingdom. Founded by former business and financial journalist Harry Clynch, the agency focuses on strategic media relations with a particular emphasis on African markets. It offers a tailored suite of services designed to help ambitious companies—especially start-ups and growth-stage firms—enhance their global visibility through effective storytelling and media engagement.

Services and Specialties

Leopard PR provides a range of communications services that are typical of a modern PR agency but with a distinct focus on media relations and thought leadership. The firm’s core offerings include strategic media relations, where it leverages its founder’s journalism background to pitch stories to relevant outlets. It also specializes in thought leadership positioning, helping clients establish themselves as experts in their fields. Additional services cover brand storytelling, crisis management, event planning, and digital PR. While the agency does not list a full menu of services, its likely capabilities based on its stated focus include:

• Strategic media relations and press outreach
• Thought leadership and executive positioning
• Brand storytelling and narrative development
• Crisis communications and reputation management
• Event planning and media event coordination
• Digital PR and online visibility campaigns

Who They Help

Leopard PR primarily works with innovative companies in the finance and technology sectors, particularly those looking to expand into new markets or gain international recognition. The agency’s sweet spot appears to be African start-ups and businesses that need a bridge to global media. However, given its London base and the founder’s journalism experience, it is also well-suited for any company—regardless of location—that wants to tell a compelling story to a UK or international audience. The firm’s client base likely includes early-stage ventures, growth-stage companies, and established firms seeking to refresh their media presence.

Approach and Philosophy

The agency’s approach is hands-on and rooted in deep local market knowledge. Harry Clynch’s background as a business and financial journalist gives Leopard PR a unique edge: it understands what journalists need and how to craft pitches that get results. The firm emphasizes tailored strategies rather than one-size-fits-all campaigns, focusing on connecting clients with relevant media outlets and building long-term relationships. Leopard PR also places a premium on storytelling, helping clients articulate their value proposition in a way that resonates with editors and audiences alike. This pragmatic, journalism-informed method is designed to achieve commercial success without overpromising or relying on fluff.

Location and Credentials

Based in London, United Kingdom, Leopard PR benefits from being in one of the world’s most important media and financial hubs. The agency’s London address provides proximity to major UK and international publications, which is particularly valuable for clients targeting European or global audiences. While specific credentials or client lists are not publicly emphasized, the firm’s boutique size suggests a focus on personalized service and direct access to the founder. For companies in finance, technology, or those with a connection to African markets, Leopard PR offers a credible and focused alternative to larger, less specialized agencies.

Leopard PR is a good fit for ambitious start-ups and companies in the finance or technology sectors that need targeted media relations and thought leadership support, especially if they are looking to break into international markets or tell a story with African roots. Its boutique nature means clients can expect a high level of attention and a journalist’s perspective on what makes a story newsworthy.