Loupa PR
Loupa PR is a public relations agency based in London (founded 2020).
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About Loupa PR
Loupa PR is a London-based public relations agency founded in 2020, specialising in B2B tech PR for startups, venture capital firms, and other agencies. The firm was established to offer flexible, virtual, and scalable PR support, with a focus on delivering impactful media relations and content strategies without the overhead of a traditional retainer model. Its founder was recognised among the UK’s top 50 independent PR practitioners in the 2025 Independent Impact 50 awards, underscoring the agency’s standing in the industry. Loupa PR primarily serves clients across the UK, US, and EMEA, with a particular emphasis on technology companies at various stages of growth.
Who They Serve and How They Help
Loupa PR targets startups, PR agencies, and venture capital firms that need targeted communications support but may not yet require a full-time in-house team or a large agency retainer. The agency offers a modular approach, allowing clients to engage on a project basis, per campaign, or through ongoing retained work. This flexibility is designed to accommodate companies with fluctuating needs, such as those launching a new product, seeking investment, or scaling their media presence. For VC firms, Loupa PR provides portfolio spotlight services, helping multiple portfolio companies gain earned media coverage, secure analyst briefings, and submit for industry awards. The agency also works with other PR agencies that need additional capacity or specialised expertise in tech storytelling and media outreach.
Services and Specialties
Loupa PR’s service offering is built around end-to-end campaign management, from strategy through execution. The agency places a strong emphasis on AI-aware storytelling, balancing editorial quality with SEO best practices. This includes creating rich content, optimising metadata, and developing thought leadership articles that resonate with both journalists and search engines. The agency also provides media training for CEOs, crisis-prep messaging kits, and event PR support. Below is a list of core services typically offered by Loupa PR:
- Media relations and press outreach
- Press release writing and distribution
- Thought leadership articles and bylined content
- Content creation (blogs, case studies, white papers)
- Analyst briefings and relationship management
- Award entry strategy and submission
- CEO media training
- Event PR and campaign support
- SEO in PR, including metadata optimisation
- Portfolio spotlight for VC-backed startups
These services are delivered remotely, making Loupa PR a practical choice for teams that prefer virtual collaboration. The agency’s network also extends to SEO, marketing, and PR agencies, allowing them to scale support when needed without committing to long-term contracts.
Location and Practical Fit
Based at 64 Nile Street in London, United Kingdom, Loupa PR operates with a virtual-first model that serves clients across multiple time zones, including the UK, US, and EMEA. This geographical flexibility is particularly valuable for tech startups that have international ambitions or remote teams. The agency positions itself as an affordable and efficient alternative for companies that are not yet ready for a full-service PR agency but still require professional media relations and content support. Its campaign-based model means clients can scale up or down based on their current priorities, making Loupa PR a good fit for early-stage startups, growing B2B tech companies, and VC firms seeking to amplify their portfolio’s visibility. The agency’s focus on measurable outcomes—such as earned media coverage, award wins, and analyst engagement—ensures that clients can track the impact of their investment. For agencies or startups in London or elsewhere in the United Kingdom looking for a nimble, experienced PR partner, Loupa PR offers a practical solution that balances quality with cost-effectiveness.
Key facts
- Team size: 1-10 employees
- Headquarters: 64 Nile Street, London, England, United Kingdom, N1 7
- Address: 64 Nile Street , London England United Kingdom N1 7
- SIC codes: 7389
Keywords & focus
Topics and areas Loupa PR works with.
- public relations & communications services
- pr campaign scaling
- analyst briefings
- content creation
- vc pr
- tech industry pr
- award entry strategy
- public relations agencies
- press outreach
- b2b
- campaign support
- thought leadership articles
- metadata optimization
- public relations and communications
- ai-aware storytelling
- startup media coverage
- event pr support
- ceo media training
- campaign-based pr support
- portfolio spotlight
- rich content
- event planning
- thought leadership
- campaign management
- media relations
- content writing
- press release writing
- seo in pr
- media training
- award entries
- +21 more
Technologies
Wordpress.com, Nginx, OpenID, Mobile Friendly, WordPress.org, Quantcast
Industries served by Loupa PR
Loupa PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in London
If you are looking for alternatives or more options in London, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Loupa PR
Common questions and answers about Loupa PR, their services, location, and how to work with them.
- Where is Loupa PR located?
- Loupa PR is headquartered in London.
- What services does Loupa PR offer?
- Loupa PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Loupa PR serve?
- Loupa PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Loupa PR a verified PR agency?
- Loupa PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact Loupa PR?
- You can visit their website at http://www.loupapr.com
- How many reviews does Loupa PR have?
- Loupa PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was Loupa PR founded?
- Loupa PR was founded in 2020.
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