Maccabee Public Relations
Maccabee Public Relations is a public relations agency based in Minneapolis (founded 1996).
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About Maccabee Public Relations
Maccabee Public Relations is a strategic communications agency that specializes in public relations, corporate communications, and digital marketing. Founded in 1996 by Paul Maccabee and Steve Shapiro, the agency has built a strong reputation for blending traditional media relations with modern digital and social media strategies. With a team of around 19-20 professionals and annual revenue of approximately $15 million, Maccabee Public Relations serves a diverse client base across industries such as retail, B2B, healthcare, and consumer goods. The agency is headquartered at 211 N 1st St in Minneapolis, United States, and has been a steady presence in the region's communications landscape for over two decades.
Core Services and Specialties
Maccabee Public Relations offers a comprehensive range of services that span both conventional and emerging communications disciplines. The agency's expertise is particularly strong in media relations, where they have executed campaigns that generate significant brand visibility and customer engagement. Beyond media relations, Maccabee provides corporate communications support, including crisis preparedness and reputation monitoring, which are critical for clients navigating sensitive or competitive environments. The agency also excels in digital and social media marketing, leveraging tools like online measurement and analysis to refine strategies and demonstrate ROI. Below is a representative list of the agency's key service offerings:
- Media relations and publicity (B2B and B2C)
- Social media strategy and online marketing
- Content and inbound marketing
- Event and experiential marketing
- Brand strategy and brand awareness
- Corporate communications
- Cause marketing and guerilla promotions
- Interactive strategy and digital campaigns
- Crisis preparedness and reputation monitoring
- Media training
Methodology and Approach
Maccabee Public Relations takes a strategic, results-oriented approach to client work. The agency emphasizes the importance of understanding each client's unique market position and audience, then tailoring campaigns that blend earned media, owned content, and paid digital tactics. For example, their work in cause marketing and event marketing often involves creating immersive brand experiences that drive both awareness and customer action. Maccabee also places a strong focus on measurement and analysis, using tools like Daylite CRM to manage client relationships and track campaign performance. This data-driven methodology allows the agency to adjust strategies in real time, ensuring that clients see tangible outcomes from their communications investments. Notable campaigns for clients such as Hazelden, GNP ("Just BARE"), OfficeMax, Kemps, and RiverMend Health have earned the agency awards including "PR Campaign of the Year" and "Best Cause Marketing Campaign," reflecting its ability to deliver innovative, effective work.
Location and Market Presence
Based in Minneapolis, United States, Maccabee Public Relations benefits from being in a vibrant business hub with strong ties to the retail, healthcare, and technology sectors. The agency's location at 211 N 1st St places it in the heart of the city's creative and commercial district, allowing easy collaboration with local clients and media. While Maccabee serves clients nationwide, its deep roots in the Minneapolis area give it a nuanced understanding of the regional market and its unique communications challenges. The agency's longevity—operating since 1996—demonstrates its ability to adapt to changing media landscapes while maintaining a consistent focus on client service and strategic thinking.
Maccabee Public Relations is a strong fit for mid-sized to large organizations seeking a full-service agency that can handle both day-to-day media relations and complex, integrated campaigns. Companies in retail, healthcare, B2B, and consumer goods, particularly those looking for cause marketing or crisis preparedness support, will find the agency's expertise especially valuable. With a proven track record of award-winning work and a team that combines senior-level strategy with hands-on execution, Maccabee offers a reliable partner for brands aiming to build awareness, engage customers, and protect their reputation in an increasingly digital world.
Key facts
- Team size: 11-50 employees
- Headquarters: 211 N 1st St, Minneapolis, Minnesota, United States, 55401
- Address: 211 N 1st St , Minneapolis Minnesota United States 55401
- Annual revenue: 1190000
- SIC codes: 8742
Keywords & focus
Topics and areas Maccabee Public Relations works with.
- corporate communications
- social media & online marketing
- event & experiential marketing
- content & inbound marketing
- online measurement & analysis
- crisis preparedness
- brand strategy
- b2b & b2c media relations & publicity
- media training
- public relations & communications services
- b2b
- media relations
- digital campaigns
- public relations
- retail
- brand engagement
- brand awareness
- digital marketing
- cause marketing
- reputation monitoring
- media relations campaigns
- brand visibility
- event marketing
- inbound marketing
- guerilla promotions
- customer inquiries
- content marketing
- interactive strategy
- social media strategy
- customer engagement
- +45 more
Technologies
Outlook, Microsoft Office 365, Slack, reCAPTCHA, Google Font API, Typekit, Twitter Sharing, Hubspot, ShareThis, Shutterstock, Facebook Widget, Google Tag Manager, Facebook Login (Connect), Gravity Forms, Google Analytics, Mobile Friendly, Bootstrap Framework, WordPress.org, YouTube, AI
Industries served by Maccabee Public Relations
Maccabee Public Relations works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Maccabee Public Relations
Common questions and answers about Maccabee Public Relations, their services, location, and how to work with them.
- Where is Maccabee Public Relations located?
- Maccabee Public Relations is headquartered in Minneapolis.
- What services does Maccabee Public Relations offer?
- Maccabee Public Relations offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Maccabee Public Relations serve?
- Maccabee Public Relations serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Maccabee Public Relations a verified PR agency?
- Maccabee Public Relations is listed on Online PR. Verification status is shown on their profile.
- How can I contact Maccabee Public Relations?
- You can visit their website at http://www.maccabee.com
- How many reviews does Maccabee Public Relations have?
- Maccabee Public Relations has 0 client reviews with an average rating of 0.0 out of 5.
- When was Maccabee Public Relations founded?
- Maccabee Public Relations was founded in 1996.
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