MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias, a former executive producer at NBC in New York who had worked inside the newsrooms of major outlets including CBS, KTVK, and the Arizona Republic. The agency was built on the premise that understanding how media operates from the inside gives a distinct advantage in securing coverage. With a background in editorial decision-making—approving and vetting story ideas from publicists and reporters—Macias brought a pragmatic, newsroom-informed approach to public relations. Based at 349 5th Ave in New York, United States, the firm has since grown into a recognized player in strategic communications, earning accolades like Finance Monthly Magazine's PR Firm of the Year in 2015, 2016, and 2017, as well as the "Strategic PR Firm of the Year" award from marketing peers in 2017.

Current Focus: From Health Tech to Political Personalities

Today, MACIAS PR works across a broad spectrum of industries, reflecting the diverse media landscape its founder navigated. The agency specializes in public relations and communications for clients in health care, health tech, technology, financial groups, trade organizations, and nonprofit organizations. It also handles campaigns for politicians and personalities, as well as retailers and startups. This range means the firm is equally comfortable promoting a health tech innovation, managing a nonprofit's reputation, or securing media for a political figure. The agency's clients have appeared in top-tier outlets like the New York Times, Wall Street Journal, Washington Post, Financial Times, CNN, Fox News, CBS News, and CNBC, demonstrating its ability to cut through noise across both B2C and B2B sectors.

Services and Specialties

While MACIAS PR does not publicly list all its service offerings, based on its industry focus and founder's background, the agency likely provides a comprehensive suite of communications services designed to align with client goals. These typically include:

• Media relations and press placement
• Crisis communications and reputation management
• Strategic messaging and campaign development
• Thought leadership and executive visibility
• Content creation (op-eds, press releases, bylines)
• Media training and spokesperson preparation
• B2B and B2C media campaigns
• Nonprofit and trade organization advocacy
• Political and personality PR

Each engagement is informed by the founder's insider perspective on how newsrooms operate—from local affiliates to national networks—giving campaigns an editorial edge. The agency's work spans service sectors like legal, compliance, real estate, and cybersecurity, as well as asset management and wellness.

Who Benefits from MACIAS PR

MACIAS PR is a strong fit for organizations and individuals that need more than just press releases—they need strategic, insider-driven media relationships. Health care and health tech companies looking to navigate complex regulatory environments will find value in the agency's track record. Startups seeking to build credibility through top-tier placements, as well as established financial groups and trade organizations, can leverage the firm's understanding of national and regional media. Nonprofits aiming to amplify their mission and politicians or personalities managing public perception will also benefit from the agency's experience. Based in New York, United States, MACIAS PR is particularly well-suited for clients who want a hands-on, founder-led approach grounded in real-world newsroom experience, rather than a one-size-fits-all PR model.