mad+medier - viden, netværk, inspiration.

Based in the heart of Kobenhavn, Denmark, mad+medier - viden, netværk, inspiration. occupies a unique niche in the Danish communications landscape. Founded in 2010 by PR and communications advisor Marie Sainabou Jeng and wine and food writer Rasmus Holmgård, the agency emerged from a specific need: to elevate the quality of food communication across digital and print platforms. Situated at 30 Ryesgade in the Capital Region of Denmark, mad+medier - viden, netværk, inspiration. operates at the intersection of public relations, event management, and food media, serving a growing community of food communicators in Denmark.

What mad+medier Does

mad+medier - viden, netværk, inspiration. functions as both a PR agency and a formal network, or interest organization, for professionals engaged in food communication. Its mission is to improve the quality of food-related content across platforms, from social media and blogging to television and print publications. The organization achieves this by creating a debate forum and a platform for knowledge sharing, competence building, and experience exchange. Central to its work is the organization of events, including Denmark's first major conference for food bloggers in 2010 and the establishment of the mad+medier-prisen in 2013, the country's first award dedicated to food communicators. These initiatives reflect the agency's commitment to fostering professional development within the food communication sector.

Services and Expertise

While the agency's core focus is on food communication, its service offerings are broad and strategic. Based on its keywords and activities, mad+medier - viden, netværk, inspiration. provides the following capabilities:

• Strategic communication planning for food and gastronomy brands
• Event management and coordination of food-related conferences and awards
• Public relations and media relations within the food and lifestyle sectors
• Social media management and content creation, particularly around food trends
• Network activities and community building for food communicators
• Project management for food communication campaigns
• Consulting on food blogging and digital food media strategies

These services are delivered with a deep understanding of the Danish market, leveraging the agency's extensive network of over 724 food communicators, including food photographers, recipe developers, food bloggers, TV professionals, and corporate communicators. The agency's expertise lies in bridging the gap between food culture and strategic communication, making it a valuable partner for brands and organizations looking to engage with food audiences in Denmark.

Who They Serve

mad+medier - viden, netværk, inspiration. primarily serves clients and members within the Danish food and beverage industry, as well as organizations and institutions focused on food communication. Its network includes food bloggers, photographers, recipe developers, and corporate communicators, indicating a client base that ranges from individual content creators to larger food brands and public sector entities. The agency is particularly well-suited for businesses seeking to strengthen their food-related PR and event strategies, or for organizations aiming to build credibility and visibility within the Danish food community. Given its roots in Kobenhavn and its focus on local food trends, mad+medier is an ideal partner for both established Danish food companies and international brands entering the Danish market.

Ultimately, mad+medier - viden, netværk, inspiration. is a good fit for any organization that values authentic, high-quality food communication and wants to tap into a specialized network of food professionals in Denmark. Whether through event management, strategic PR campaigns, or community building, the agency offers a focused approach that combines local expertise with a deep passion for food culture. For brands looking to make a meaningful impact in the Danish food scene, mad+medier provides a reliable and knowledgeable partner based in Kobenhavn.