Māia
Māia is a public relations agency based in Auckland.
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About Māia
Founded in Aotearoa New Zealand, Māia emerged from a recognition that communications could be a powerful force for social good. The agency was built on the principle that public relations and marketing should do more than just sell products—it should drive meaningful change. Based in Auckland at 287 Ponsonby Rd, Māia has grown into a full-service agency that places purpose at the heart of every campaign. Its name, meaning "brave" or "confident" in te reo Māori, reflects the agency's commitment to tackling complex social issues with courage and cultural integrity.
Purpose-Driven Communications Strategy
Māia operates from a distinctive foundation: the Conscious Communication Framework. This award-winning approach ensures that every campaign is built around a clear social or environmental purpose, rather than simply pursuing brand awareness. The agency specialises in kaupapa Māori communications, integrating Māori cultural principles and Te Tiriti o Waitangi principles into its work. This makes Māia particularly effective for organisations working in social advocacy, community engagement, and social change. The agency's team is skilled at navigating culturally sensitive issues, ensuring that campaigns resonate authentically with diverse audiences across New Zealand.
Core Services and Capabilities
Māia offers a comprehensive range of public relations and communications services, tailored to organisations that want to make a tangible difference. Their expertise spans both strategic planning and hands-on execution, from media relations to campaign management. Key areas of focus include:
- Communications strategy and campaign management
- Media relations and media buying & strategy
- Issues management and crisis communications
- Media training for spokespeople and executives
- Brand tone of voice narrative and brand development
- Social impact campaigns and cause-led communication
- Community engagement and stakeholder engagement
- Impact reporting and campaign reporting
- Artist promotion and Māori arts and culture
- Culture & diversity and inclusion consulting
- Purpose-driven marketing and social advocacy
Māia’s approach is grounded in a deep understanding of Aotearoa New Zealand’s unique cultural landscape. The agency’s work often involves bridging the gap between mainstream audiences and Māori communities, ensuring that communications are both effective and respectful. Their media outreach and media buying capabilities are complemented by a focus on impact reporting, allowing clients to measure not just reach, but real-world change.
Who Benefits from Working with Māia
Māia is best suited for organisations that are committed to improving social outcomes. This includes non-profits, social enterprises, government agencies, and purpose-driven businesses that want to align their communications with their values. The agency is particularly strong for clients involved in social change, diversity and inclusion, and community engagement. Artists and cultural organisations working in Māori arts and culture will also find a natural partner in Māia, given the agency’s expertise in artist promotion and cultural storytelling. For any organisation in Auckland or across New Zealand that wants to move beyond traditional PR and embrace a conscious, kaupapa-driven approach, Māia offers a unique blend of strategic depth, cultural competence, and a genuine commitment to making a difference.
Key facts
- Team size: 11-50 employees
- Headquarters: 287 Ponsonby Rd, Auckland, Auckland, New Zealand, 1011
- Address: 287 Ponsonby Rd , Auckland Auckland New Zealand 1011
- SIC codes: 8742
Keywords & focus
Topics and areas Māia works with.
- artist promotion
- media buying & strategy
- issues management
- media training
- brand tone of voice narrative
- campaign management
- communications strategy
- media relations
- impact reporting
- culture & diversity
- public relations & communications services
- public relations
- media outreach
- kaupapa mori
- social advocacy
- purpose-driven marketing
- social change
- diversity and inclusion
- cause-led communication
- brand development
- public relations agencies
- te tiriti principles
- community engagement
- māori cultural principles
- stakeholder engagement
- campaign reporting
- māori arts and culture
- public relations and communications
- social impact campaigns
- conscious communication framework
- +36 more
Technologies
Cloudflare DNS, Gmail, Google Apps, Mobile Friendly, Google Tag Manager, Squarespace ECommerce, Typekit, Android
Industries served by Māia
Māia works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Auckland
If you are looking for alternatives or more options in Auckland, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Māia
Common questions and answers about Māia, their services, location, and how to work with them.
- Where is Māia located?
- Māia is headquartered in Auckland.
- What services does Māia offer?
- Māia offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Māia serve?
- Māia serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Māia a verified PR agency?
- Māia is listed on Online PR. Verification status is shown on their profile.
- How can I contact Māia?
- You can visit their website at http://www.maiastudio.co
- How many reviews does Māia have?
- Māia has 0 client reviews with an average rating of 0.0 out of 5.
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