Mailander
Mailander is a public relations agency based in Turin (founded 1987).
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About Mailander
Founded in 1987, Mailander Srl emerged as an independent strategic communication and public relations consultancy in Turin, Italy, at a time when the Italian communications landscape was evolving towards more integrated and international approaches. The firm was established with the insight that businesses increasingly needed communications partners who could navigate both local Italian markets and global audiences. Over the decades, Mailander has grown into a respected agency employing around 30 professionals, known for its distinctive "glocalisation" approach—blending global strategic thinking with deep local market understanding.
Strategic Focus and Core Philosophy
Today, Mailander operates as a full-service public relations and communications consultancy based in Turin, Piedmont. The agency's philosophy centers on the idea that effective communication must be both locally relevant and internationally aware. This glocalisation mindset informs every aspect of their work, from corporate branding to crisis management. Mailander has developed particular strength in managing cross-media campaigns that span traditional PR, digital channels, and event-based communications. The agency's team brings together specialists in media relations, content creation, social media management, and strategic consulting, allowing them to offer integrated solutions rather than siloed services.
Comprehensive Service Offerings
Mailander's service portfolio is broad, reflecting the diverse needs of their client base. The agency provides strategic consultancy and planning, media relations and partnerships, digital and social media management, event planning and management, and content creation. A notable specialization is their work in economic and financial communication, serving listed companies with investor relations and financial reporting support. Crisis management is another core competency, with Mailander offering rapid-response protocols and reputation repair strategies. The firm also excels in destination marketing, helping tourism boards and hospitality brands promote their offerings. Below is a representative list of their key service areas:
- PR and media relations
- Brand reputation management
- Corporate communication
- Cross-media and digital campaigns
- Consultancy and strategy development
- Destination marketing
- Crisis management and issue resolution
- Economic and financial communication
- Event planning and management
- Media analysis and analytics
- Glocalisation and international projects
- Social media management
- Content creation and branding
- Media partnerships and network building
- Training for internal communications
Mailander's approach to each service is data-informed, with an emphasis on measurable outcomes. The agency regularly conducts media analysis and analytics to refine campaigns and demonstrate ROI to clients. Their project management capabilities ensure that complex, multi-channel initiatives—such as international product launches or corporate rebranding efforts—are executed smoothly and on schedule.
Who Benefits from Mailander's Expertise
Mailander is particularly well-suited for organizations that require a communications partner capable of operating across borders while retaining local sensitivity. The agency's clientele spans finance, automotive, tourism, and medical training sectors, among others. Companies looking to expand internationally will find Mailander's glocalisation expertise valuable, as the firm can craft messaging that resonates in both Italian and international markets. Similarly, businesses facing reputational challenges or undergoing significant change—such as mergers, acquisitions, or leadership transitions—can benefit from Mailander's crisis management and corporate communication services. The agency also serves destination marketing organizations and tourism boards seeking to enhance their global profile. For listed companies needing specialized financial communication, Mailander offers the depth of experience required to navigate regulatory environments and investor relations. Overall, any organization that values strategic, integrated communications and has a need for both local roots and global reach will find Mailander to be a capable partner based in Turin, Italy.
Key facts
- Team size: 11-50 employees
- Headquarters: 21 Via Camillo Benso di Cavour, Turin, Piedmont, Italy, 10123
- Address: 21 Via Camillo Benso di Cavour , Turin Piedmont Italy 10123
- SIC codes: 7381
Keywords & focus
Topics and areas Mailander works with.
- pr media relation
- brand reputation
- training
- corporate
- crossmedia
- consultancy & strategy
- digital
- destination marketing
- crisis management
- economic & financial communication
- pr amp media relation
- events
- public relations & communications services
- event planning
- media analysis
- glocalization
- international projects
- pr & media relation
- event management
- project management
- pr campaigns
- public relations and communications
- public relations agencies
- media partnerships
- media network
- social media management
- content creation
- branding
- analytics
- media relation
- +35 more
Technologies
Gmail, Google Apps, MailChimp SPF, MailUp, Typekit, WordPress.org, DoubleClick Conversion, Apache, Mobile Friendly, Bootstrap Framework, Google Tag Manager, DoubleClick, Google Font API, Google Dynamic Remarketing, Remote, AI
Industries served by Mailander
Mailander works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Turin
If you are looking for alternatives or more options in Turin, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Mailander
Common questions and answers about Mailander, their services, location, and how to work with them.
- Where is Mailander located?
- Mailander is headquartered in Turin.
- What services does Mailander offer?
- Mailander offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Mailander serve?
- Mailander serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Mailander a verified PR agency?
- Mailander is listed on Online PR. Verification status is shown on their profile.
- How can I contact Mailander?
- You can visit their website at http://www.mailander.it
- How many reviews does Mailander have?
- Mailander has 0 client reviews with an average rating of 0.0 out of 5.
- When was Mailander founded?
- Mailander was founded in 1987.
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