Marca Propia

Marca Propia is a communications and public relations agency based in Lima, Peru, that works with both corporate clients and individual professionals. Founded in 2015, the agency focuses on helping organizations and people build their own "marca propia"—or personal brand—through strategic communication. The agency serves clients across the public relations and communications spectrum, with a particular emphasis on internal communications, media relations, and digital marketing.

Services and Specialties

Marca Propia offers a range of services tailored to the needs of businesses and professionals in Peru. For corporate clients, the agency specializes in internal communications, helping align teams with core business objectives through organizational development and effective communication workshops. Externally, the agency works on media relations and stakeholder engagement to position the company's brand. Digital marketing and community management round out the service offering, enabling clients to reach broader audiences online.

For individual professionals, Marca Propia provides personal branding services, including workshops on effective communication and conflict management. These services are designed to help professionals develop the skills needed to grow in their careers and build a strong personal presence in their industries.

Key services typically offered by Marca Propia include:

• Internal communications strategy and organizational development
• Media relations and press outreach
• Digital marketing and community management
• Effective communication workshops and training
• Personal branding for professionals
• Conflict management and crisis communication
• Stakeholder engagement and reputation management

Methodology and Approach

Marca Propia takes a results-oriented approach to communication, emphasizing the importance of aligning messaging with business goals. The agency works closely with clients to understand their unique context, whether they are a large corporation seeking to integrate teams through internal communications or a professional looking to stand out in a competitive market. By combining strategic planning with hands-on execution, Marca Propia aims to deliver tangible outcomes—such as improved team cohesion, stronger media relationships, or increased digital engagement.

The agency's methodology is rooted in the idea that effective communication is a tool for both organizational success and personal growth. For businesses, this means developing internal communication plans that foster collaboration and align activities with the company's core mission. For individuals, it involves creating a personal brand that opens doors to new opportunities. Marca Propia also offers workshops on effective communication, which can be tailored to address specific challenges like conflict resolution or public speaking.

Location and Market Focus

Based in Lima, Peru, Marca Propia serves clients primarily within the country, though its services are relevant to any Spanish-speaking market. The agency's address at 101 Calle D in the Lima district places it at the heart of Peru's business and communications hub. This location allows Marca Propia to stay connected with the local media landscape, corporate networks, and professional development trends that shape the Peruvian market. While the agency's focus is on domestic clients, its expertise in digital marketing and community management means it can also support businesses looking to expand their reach beyond Peru.

Marca Propia is a good fit for companies in Peru that need to strengthen their internal culture, improve media relations, or build a stronger digital presence. It is also well-suited for professionals—such as executives, entrepreneurs, or team leaders—who want to enhance their communication skills and personal brand. The agency's dual focus on corporate and individual clients makes it a versatile partner for anyone looking to communicate more effectively in today's fast-paced business environment.