Need to Know PR

Founded in 2006 by Dani Knapp, Need to Know PR emerged from a deep understanding of the parenting and children's retail sector. After two years running the in-house PR department for one of the UK's top baby and children's retailers and five years managing the launch and growth of a well-loved children's healthcare brand, Knapp identified a gap in the market for a more responsive, cost-effective approach to public relations. Based in London, United Kingdom, the agency was built on the principle of offering first-person PR representation delivered with skill, dedication, and enthusiasm, rather than a one-size-fits-all service.

Specialist Focus on the Nursery and Children's Industry

Need to Know PR is a specialist agency that focuses exclusively on the nursery, baby, and children's sector. The team works with a diverse range of clients, from well-established brands to smaller boutique companies. Their daily contact with leading parenting publications, national magazines and newspapers, stylists, and freelancers ensures that clients receive targeted media attention. The agency also collaborates with celebrity management agencies, providing opportunities for product placement and endorsements. This dedicated focus allows Need to Know PR to offer the kind of deep industry knowledge and media relationships that generalist PR firms often lack.

Services and Client Approach

The agency offers a comprehensive suite of services that effectively function as an outsourced in-house PR department. Need to Know PR takes full responsibility for clients' public relations activity, handling all day-to-day press and media relations. Their services typically include:

• Press and media relations management
• Organizing PR and marketing activities and events
• Press evenings and previews of new collections
• Product placement and celebrity outreach
• Strategic media planning and execution

What sets Need to Know PR apart is the personal service and accessibility they offer. Clients can reach Dani and her team at any time, day or night, ensuring that urgent media opportunities are never missed. This level of dedication, combined with years of sector-specific experience, means that clients receive the same benefits as having an in-house PR professional, but without the overhead costs. The agency's founder emphasises that her clients appreciate the energy and experience she brings, as well as the fact that she works with products and people she genuinely believes in.

Ideal Clients for Need to Know PR

Need to Know PR is best suited for companies operating in the nursery, baby, and children's product industries. Whether a business is a well-known brand or a smaller boutique operation, the agency's hands-on approach and industry expertise make it a strong fit. Brands looking for a dedicated, responsive PR partner that understands the nuances of the parenting and children's market will find particular value in Need to Know PR's services. The agency's London base positions it well for connecting with national media and influencers, but their client relationships extend across the United Kingdom. For businesses that want to ensure their products receive positive media attention from the most relevant journalists and stylists, Need to Know PR offers a proven, personal, and effective solution.