New North Partners

New North Partners was founded in 2017 in London, United Kingdom, by a team of senior communications professionals who identified a gap in the market for a consultancy that could combine high-level strategic counsel with hands-on execution. The founders, who had spent years in senior executive roles at Sky, recognised that many organisations needed more than just a traditional PR agency—they required a partner that could navigate the intersection of reputation, narrative, and organisational capability. From its base in London's W1U postcode, New North Partners has grown into a respected advisory firm, working with a diverse range of clients from global media conglomerates to national sporting bodies.

Strategic Communications and Reputation Management

At its core, New North Partners focuses on helping organisations tell their stories effectively while managing the complex challenges that come with public scrutiny. The firm's approach is built around three pillars: communications strategy, narrative development, and reputation building. For clients facing high-stakes situations, the team provides crisis management support, drawing on deep experience in media engagement and stakeholder communication. This is particularly valuable for businesses in the technology, media, and sport sectors, where reputational risks can escalate quickly. New North Partners also offers speech writing and internal communications services, ensuring that messaging is consistent across all channels—from boardroom presentations to employee town halls.

Specialised Services and Expertise

New North Partners delivers a range of services tailored to the needs of modern organisations. While the firm does not publicly list all its service offerings, its work with clients such as the BBC, Disney, and the England & Wales Cricket Board suggests capabilities in the following areas:

• Media engagement and press office support
• Crisis management and issues resolution
• Organisational capability building and training
• Reputation building and brand positioning
• Communications strategy and planning
• Speech writing and executive communications
• Narrative development and storytelling
• Internal communications and change management
• Public relations and public affairs

These services are delivered by a team that combines advisory experience with practical know-how. New North Partners' consultants have worked in senior in-house roles, giving them an understanding of the pressures and constraints that clients face. This operational insight allows the firm to provide advice that is not only strategic but also actionable.

Who Benefits from New North Partners' Services

New North Partners is a strong fit for organisations that need sophisticated communications support but may not require a full-service agency. The firm works with both large corporations and smaller enterprises, with a particular focus on the technology, media, and sport sectors. Recent clients include Ascential, Beano Studios, Birmingham 2022 Commonwealth Games, Lendlease, Premiership Rugby, Sky, UK Athletics, UKTV, Warner Brothers Discovery, and the WTA. This client list reflects New North Partners' ability to handle high-profile projects that demand discretion, speed, and precision. The firm is especially well-suited to businesses undergoing transformation, facing reputational challenges, or entering new markets—situations where clear, consistent communication can make the difference between success and failure. Based in London, United Kingdom, New North Partners offers a boutique approach that prioritises direct partner involvement and tailored solutions, making it a practical choice for leaders who value strategic thinking combined with reliable execution.