Novità Communications

Novità Communications is an integrated marketing and public relations agency based in New York, United States, that has carved a distinct niche in the creative and cultural sectors since its founding in 1996 by Christine Abbate. The agency focuses on industries such as design, architecture, real estate, art, technology, culinary arts, health, wellness, and sustainability. With a team of passionate professionals dedicated to these fields, Novità Communications brings a deep understanding of the intersection between creativity and commerce, serving clients across North America and internationally from its headquarters at 277 Broadway in New York.

Services Tailored to Creative Industries

Novità Communications offers a comprehensive suite of services designed to meet the specific needs of clients in design, architecture, and culture. The agency’s approach is grounded in strategic planning and relationship-building, with a strong emphasis on media and influencer relations. Below is a representative list of services that the agency is likely to provide, based on its industry focus and keywords:

• Media buying for print and digital platforms
• Competition development and management
• International and domestic press tours
• Pavilion and booth development for trade shows
• Seminars and continuing education units (CEUs)
• Media and designer-architect events
• Email newsletters and content creation
• Social media strategy and management
• Art direction and branding
• Media and influencer relations
• Trade show and showroom event management
• Round tables and panel discussions
• Press conferences and press material production
• Monitoring and reporting
• Industry sponsorships and partnerships

These services reflect the agency’s ability to handle both high-level strategic initiatives and granular execution, from orchestrating international press tours to managing the logistics of trade show pavilions. Novità Communications also integrates digital marketing and social media into its campaigns, ensuring that clients maintain a consistent and compelling presence across channels.

A Collaborative and Ethical Methodology

Novità Communications emphasizes collaboration, inclusivity, and ethical practices in its work. The agency builds genuine relationships with clients, media, and industry stakeholders, often maintaining long-term partnerships that span years. This approach is particularly effective in the design and architecture sectors, where trust and a deep understanding of the creative process are essential. The agency’s methodology includes strategic planning, thought leadership, and content creation, helping clients articulate their narratives in a crowded marketplace. Novità Communications has also been recognized for its workplace culture, earning a spot on Inc.'s Best Workplaces list in 2023, which speaks to its internal commitment to fostering a supportive and inclusive environment. With a reported revenue of $5.1 million and a team of under 25 employees, the agency operates with the agility of a boutique firm while delivering integrated campaigns that span multiple disciplines.

Based in New York, Serving a Global Clientele

Operating out of New York, United States, Novità Communications is strategically positioned in a global hub for design, architecture, and culture. The agency’s headquarters at 277 Broadway places it in the heart of Manhattan, allowing it to tap into the city’s vibrant media landscape and creative communities. While its roots are in New York, Novità Communications serves clients across North America and internationally, leveraging its network to execute campaigns that resonate in multiple markets. The agency’s focus on sectors like real estate, culinary arts, and technology further extends its reach beyond traditional design and architecture, making it a versatile partner for brands that value creativity and strategic communication.

Novità Communications is a strong fit for businesses and organizations in the design, architecture, art, and culture sectors that need a partner with deep industry knowledge and a collaborative approach. It is also well-suited for companies in real estate, technology, culinary arts, health, wellness, and sustainability that seek integrated marketing and PR services. With its focus on ethical practices, long-term relationships, and a global perspective, Novità Communications offers a reliable and thoughtful option for brands that want to build meaningful connections with their audiences.