Novo-Comm Ogilvy

Novo-Comm Ogilvy is a full-service communications agency based in Antananarivo, Madagascar. Founded in April 2003, the agency has grown to become a significant player in the Malagasy communications landscape, serving a wide range of clients from local enterprises to international organizations. With a team of 45 professionals, the agency combines strategic counsel with hands-on production capabilities, making it a suitable partner for businesses, non-profits, and government entities looking to build or strengthen their presence in Madagascar and beyond.

Strategic Communications and Full-Service Campaigns

Novo-Comm Ogilvy positions itself as a global communications agency, offering integrated services that span the entire campaign lifecycle. The agency’s approach begins with strategic consulting and creative conception, including the development of visual identities, TV and radio spot scripts, and overall campaign narratives. From there, Novo-Comm Ogilvy handles production in-house, covering audio-visual work, print materials, public relations, media buying, event management, and digital support. This 360-degree capability allows clients to work with a single agency for consistency and efficiency, rather than coordinating multiple vendors. The team is structured to assign dedicated account managers—both for advertising and public relations—alongside graphic designers and production staff, ensuring each project receives focused attention.

Core Services and Specialties

Drawing from the agency’s stated expertise and the broader Ogilvy network’s strengths, Novo-Comm Ogilvy likely offers the following services to its clients in Antananarivo and across Madagascar:

• Strategic communications consulting and campaign planning
• Creative concept development (visuals, scripts, branding)
• Audio-visual production (TV and radio spots)
• Print and digital materials production
• Public relations and media relations
• Media planning and buying
• Event management and activations
• Digital marketing and social media management
• Corporate social responsibility (RSE) communications
• Crisis communications and reputation management

These services are tailored to the Malagasy market while leveraging the international standards and methodologies of the Ogilvy network. The agency’s focus on RSE (responsabilité sociétale des entreprises) suggests particular strength in helping organizations communicate their sustainability and social impact initiatives, which is increasingly important for both local and multinational clients operating in Madagascar.

Local Expertise with Global Reach

Based in Antananarivo, the capital and largest city of Madagascar, Novo-Comm Ogilvy benefits from deep local market knowledge while maintaining national and international coverage capabilities. The agency’s affiliation with Ogilvy, a global communications network, provides access to international best practices, tools, and potential collaboration on cross-border campaigns. This dual positioning makes Novo-Comm Ogilvy well-suited for multinational companies entering the Malagasy market, as well as local businesses seeking to expand their reach. The agency’s team of 45 professionals works across multiple client accounts simultaneously, with dedicated teams assembled per project to ensure responsiveness and quality control.

Novo-Comm Ogilvy is a strong fit for organizations that require integrated communications support in Madagascar, particularly those with needs spanning advertising, public relations, and event management. The agency’s full-service model is ideal for clients who value a single point of contact and cohesive campaign execution, from initial strategy through to final production and evaluation. Whether for a product launch, a corporate rebranding, or a public awareness initiative, Novo-Comm Ogilvy offers the depth and breadth of services to manage complex communications challenges in the unique context of Madagascar.