Novus Public Affairs

Founded in 1996, Novus Public Affairs emerged in Portsmouth, United States, at a time when the landscape of public relations was shifting toward more integrated, community-focused strategies. The agency was established with a clear intention: to provide organizations with the tools and expertise needed to navigate complex public conversations, build meaningful relationships, and influence policy and perception at the grassroots level. Over the years, Novus Public Affairs has built a reputation for handling sensitive issues and high-stakes campaigns, particularly those requiring deep local engagement and strategic advocacy.

Current Focus and Core Strengths

Today, Novus Public Affairs operates as a specialized public relations firm that places a strong emphasis on grassroots organizing, community outreach, and advocacy. While many PR agencies focus primarily on media relations or digital content, Novus Public Affairs differentiates itself by prioritizing on-the-ground engagement and stakeholder mobilization. Their work often involves helping clients—ranging from nonprofits and trade associations to corporations and government entities—build coalitions, generate public support, and communicate effectively with diverse audiences. The agency’s location in Portsmouth, New Hampshire, positions it well to serve clients across the northeastern United States, while also taking on national campaigns that require a local touch.

Services and Specialties

Novus Public Affairs offers a comprehensive suite of services tailored to the needs of organizations seeking to influence public opinion and policy. Based on their stated focus and industry keywords, their likely service offerings include:

• Grassroots organizing and volunteer recruitment
• Community outreach and stakeholder engagement
• Strategic advocacy and issue-based campaigns
• Coalition building and partnership development
• Public affairs consulting and message development
• Crisis communications and reputation management
• Media relations and earned media strategy
• Digital advocacy and social media mobilization
• Event planning for community and advocacy events
• Research and polling to inform campaign strategy

These services reflect a holistic approach to public relations that goes beyond traditional press releases and media pitches. Novus Public Affairs is designed to help clients not only tell their story but also activate their supporters and engage directly with the communities that matter most to their mission.

Who Benefits from Working with Novus Public Affairs

Novus Public Affairs is particularly well-suited for organizations that face complex public challenges requiring a mix of strategic communication and direct community action. Nonprofits working on environmental, social, or health-related issues will find value in the agency’s ability to mobilize volunteers and build public awareness. Trade associations and advocacy groups can leverage their expertise in coalition building and legislative outreach. Corporations entering new markets or facing regulatory scrutiny may also benefit from Novus Public Affairs’ community engagement and crisis management capabilities. The agency’s long tenure—operating since 1996—demonstrates a track record of navigating evolving public sentiment and helping clients achieve tangible outcomes in both the public and private sectors.

For any organization looking to bridge the gap between communication and action, Novus Public Affairs offers a grounded, results-oriented approach that prioritizes authentic connections over flashy campaigns. Their work in Portsmouth and beyond underscores a commitment to making public relations a tool for real-world change, not just media coverage.