1PR

Founded in 2020, 1PR emerged from a decade of hands-on experience working with major brands in Poland. The agency was built on the conviction that public relations is fundamentally about partnership—not just media placement or messaging. Based in Krakow, Poland, 1PR was created to offer a more collaborative, relationship-driven approach to PR, drawing on lessons learned from previous work with large-scale campaigns across the Polish market.

Core Philosophy and Approach

1PR approaches public relations as a collaborative effort between agency and client. The name itself reflects this ethos, with "1" symbolizing unity and shared goals. The Krakow-based team focuses on building genuine, long-term relationships rather than transactional interactions. This philosophy shapes every aspect of their work, from initial strategy development to ongoing campaign management. 1PR positions itself as a partner that works alongside clients, not just for them, ensuring that communication strategies align with broader business objectives.

Services and Specializations

1PR specializes in several key areas of public relations, all grounded in their partnership model. Their expertise covers technology, brand building, and crisis communication, making them a versatile choice for companies navigating complex communication challenges. While the agency does not publicly list all services, based on their stated focus areas, their likely capabilities include:

• Technology public relations (TECH PR) for startups, SaaS companies, and tech firms
• Brand PR to build and strengthen brand identity and awareness
• Crisis communication and anti-crisis PR for managing reputational threats
• Product launch communications and market entry strategies
• Media relations and press office management
• Strategic messaging and narrative development
• Reputation management and stakeholder communication

Their TECH PR offering is particularly notable, given the growing technology sector in Krakow and Poland more broadly. 1PR helps tech companies articulate complex products and services to diverse audiences, from journalists to investors. Their brand PR work focuses on creating emotional connections with target audiences, while their crisis communication services provide businesses with strategies to navigate difficult situations effectively.

Who Benefits from Working with 1PR

1PR is well-suited for companies and individuals who value a collaborative, transparent approach to public relations. Their services are particularly relevant for technology companies looking to establish or strengthen their presence in the Polish market, brands seeking to build deeper relationships with their audiences, and organizations preparing for or managing crisis situations. The agency’s experience with major brands in Poland makes them a strong fit for mid-sized to large enterprises, though their partnership model also appeals to startups and growing businesses that want a more hands-on, strategic relationship with their PR partner. Based in Krakow, 1PR serves clients across Poland, offering local expertise combined with a modern, relationship-first approach to communications.