Paul Blomfield Content, PR & Events

Paul Blomfield Content, PR & Events is a communications consultancy based in Auckland, New Zealand, serving a cross-section of industries that include trade and consumer events, product launches, retail, and coworking services. Founded in 2000, the agency has developed a practical, hands-on approach to public relations and communications, working with clients ranging from major trade shows like Big Boys Toys and The Auckland Home Show to individual professionals such as retail architect Mark Gascoigne. The firm positions itself as a small, dynamic team capable of handling a broad range of PR, event, and content needs.

Services Tailored to Events, Products, and People

Paul Blomfield Content, PR & Events provides a suite of services that reflect its experience in event-heavy industries and product-focused campaigns. Core offerings include media strategy, media outreach in New Zealand, media pitching, and journalist relationship management, all aimed at securing coverage for clients in local and national outlets. The agency also specializes in event management, from product launches and dinners to fashion shows, drawing on its history with major consumer shows. Additionally, the firm offers content marketing, social media management, and content development, helping clients maintain an active presence across digital channels. Crisis management and media training are also part of the consultancy's toolkit, offering support for brands navigating sensitive situations or preparing spokespeople for media interactions.

• Public relations consultancy and PR strategy
• Media strategy, media outreach, and media pitching
• Journalist relationship building and media relations
• Event management (product launches, dinners, fashion shows)
• Content marketing, content development, and storytelling
• Social media marketing and management
• Media monitoring and brand messaging
• Crisis management and media training
• Stakeholder engagement and consulting
• Showroom and product placement support

A Practical, Hands-On Approach to Communications

The methodology at Paul Blomfield Content, PR & Events is grounded in direct, relationship-based work. Rather than relying on large-scale campaigns or broad-brush strategies, the agency emphasizes tailored media engagement strategies that fit each client's specific industry and goals. For trade shows and consumer events, this means coordinating media coverage, managing product releases, and ensuring editorial management aligns with event timelines. For products like the UBCO Electric Utility Bike, the team focuses on media campaigns and product placement to generate visibility. For individuals, such as retail architect Mark Gascoigne, the approach centers on brand messaging and storytelling to build professional profiles. The firm's experience with fashion shows also informs a keen sense of visual and narrative presentation, whether for B2B or consumer audiences.

Paul Blomfield Content, PR & Events operates as a consultancy that adapts its workflow to each client's scale. For larger events, the team handles logistical coordination alongside media relations; for ongoing brand work, it provides consistent content creation and social media support. The agency's longevity in Auckland since 2000 suggests a deep understanding of the local media landscape and the nuances of New Zealand's business and consumer press. This local knowledge is complemented by a willingness to take on diverse projects, from coworking spaces like Generator Coworking to niche products, indicating flexibility in both industry focus and campaign scope.

Based in Auckland, Serving New Zealand

Headquartered at 12 Madden St in Auckland, New Zealand, Paul Blomfield Content, PR & Events is well-positioned to serve clients across the country. Auckland's status as New Zealand's largest city and commercial hub means the agency has ready access to major media outlets, event venues, and a diverse client base. The office location in central Auckland facilitates face-to-face meetings with journalists, event organizers, and partners, reinforcing the relationship-driven ethos of the firm. For clients outside Auckland, the consultancy is equipped to manage campaigns remotely, leveraging its network of journalist relationships and media contacts nationwide.

Paul Blomfield Content, PR & Events is a good fit for businesses and individuals in New Zealand seeking a small, responsive agency that can handle a mix of PR, events, and content work. It suits trade and consumer show organizers, product-based companies launching into the local market, and professionals looking to build their public profile through targeted media and event strategies. The firm's willingness to take on varied projects—from fashion shows to electric utility bikes—makes it a versatile partner for those who value direct communication and practical execution over large-agency processes.