pead
pead is a public relations agency based in Auckland (founded 2001).
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About pead
Pead is a full-service communications and PR agency based in Auckland, New Zealand, founded in 2001 by Deborah Pead. With over two decades of experience, the agency has built a strong reputation for helping brands navigate complex reputational challenges while also driving growth through strategic and creative communications. Headquartered at 44 Queen St in Auckland, pead operates with a team of 10-50 employees and generates approximately $5.2 million in annual revenue. The agency has received notable industry recognition, including the PRINZ Supreme Award, reflecting its consistent delivery of high-quality work.
Expertise in Reputation and Crisis Management
One of pead’s core strengths lies in its ability to manage and protect brand reputation. The agency has developed specialized capabilities in crisis response, issue preparedness, and reputation risk mitigation, including a dedicated crisis response war room. This focus on proactive and reactive reputation management is a key differentiator, particularly for brands operating in high-stakes environments. Pead’s approach combines strategic communications with practical tools like media training and stakeholder engagement to ensure clients are well-prepared for any scenario. The agency also offers brand protection services, helping companies safeguard their image in an increasingly digital and fast-paced media landscape.
Integrated Digital and Social Media Services
Beyond traditional PR, pead offers a comprehensive suite of digital marketing and social media services. These include social media management, social media audits, influencer management, and influencer campaigns. The agency has pioneered innovative approaches, such as New Zealand’s first influencer-only brand campaign for My Food Bag, demonstrating its ability to leverage emerging channels effectively. Pead also provides digital strategy, content automation, and digital campaign reporting, ensuring that clients can measure the impact of their communications efforts. This integration of PR and digital marketing allows pead to deliver cohesive campaigns that resonate across multiple platforms.
Key Services Offered by Pead
- Media relations and strategic communications
- Crisis response and issue preparedness
- Brand strategy and corporate communications
- Content creation and campaign development
- Social media strategy and management
- Influencer marketing and management
- Event production and on-premise activations
- Digital strategy and content automation
- Stakeholder engagement and media training
- Reputation risk mitigation and brand protection
Notable Clients and Industry Experience
Pead has worked with a diverse range of iconic brands, including L’Oréal NZ, Arnott’s, and 42 Below. This client list spans industries such as consumer goods, beauty, and beverages, reflecting the agency’s versatility in handling both B2C and B2B communications. The agency’s experience in event production and on-premise activations further underscores its ability to create tangible brand experiences. With a focus on results-driven work, pead tailors its services to meet the specific needs of each client, whether it’s a large multinational or a local New Zealand brand. The agency’s location in Auckland positions it well to serve clients across the country, leveraging its deep understanding of the local market and media landscape.
Pead is a strong fit for businesses seeking a full-service communications partner that can handle everything from day-to-day media relations to high-stakes crisis management. Its integrated approach to PR, digital marketing, and social media makes it particularly suitable for brands looking to build and protect their reputation in a fast-evolving media environment. With over 25 years of experience and a track record of award-winning work, pead offers a reliable and strategic option for companies based in Auckland or elsewhere in New Zealand.
Key facts
- Team size: 11-50 employees
- Headquarters: 44 Queen St, Auckland, Auckland, New Zealand, 1010
- Address: 44 Queen St , Auckland Auckland New Zealand 1010
- SIC codes: 8742
Keywords & focus
Topics and areas pead works with.
- pr & social media management
- media relations
- pr
- digital marketing
- social media management
- design
- public relations & communications services
- stakeholder engagement
- event production
- crisis response war room
- issue preparedness
- digital strategy
- content automation
- media training
- strategic communications
- social media audits
- services
- corporate communications
- on-premise activations
- brand strategy
- consulting
- content creation
- influencer management
- influencer campaigns
- brand protection
- influencer marketing
- digital campaign reporting
- campaign development
- social media strategy
- reputation risk mitigation
- +64 more
Technologies
Outlook, MailChimp SPF, Mapbox, Hubspot, Squarespace ECommerce, ASP.NET, Bootstrap Framework, Facebook Widget, Google Tag Manager, Mobile Friendly, Facebook Custom Audiences, Microsoft-IIS, Facebook Login (Connect), Vimeo, reCAPTCHA, Android
Industries served by pead
pead works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Auckland
If you are looking for alternatives or more options in Auckland, here are other public relations agencies in the same city you can compare.
Frequently asked questions about pead
Common questions and answers about pead, their services, location, and how to work with them.
- Where is pead located?
- pead is headquartered in Auckland.
- What services does pead offer?
- pead offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does pead serve?
- pead serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is pead a verified PR agency?
- pead is listed on Online PR. Verification status is shown on their profile.
- How can I contact pead?
- You can visit their website at http://www.pead.co.nz
- How many reviews does pead have?
- pead has 0 client reviews with an average rating of 0.0 out of 5.
- When was pead founded?
- pead was founded in 2001.
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