Project Story

Project Story is a public relations and communications agency based in London, United Kingdom. Founded in 2024 by storytelling specialists Freya Barnes and Andrew Brightwell, the agency focuses on helping individuals and organisations craft and share powerful personal narratives. Rather than offering broad PR services, Project Story specialises in turning real-life testimony into compelling content for campaigns, thought leadership, and organisational communications.

Services and Specialties

Project Story provides a focused set of services centred around storytelling. Their offerings are designed to support clients at different stages of their communications journey. The agency’s core services include:

• Storytelling workshops and training sessions (one-off or ongoing)
• Communications and thought leadership coaching and consultancy
• Embedding storytelling practices within organisations
• Collecting and packaging personal stories for campaigns or projects
• Diagnosing and improving existing storytelling teams or processes

These services are delivered in a practical, hands-on manner. Project Story does not simply advise from a distance; they work directly with clients to gather real stories, refine them, and produce usable content such as news stories, video pieces, and campaign materials. The agency’s background in journalism ensures that the content is engaging and ready for media placement.

Who They Help

Project Story primarily works with changemakers and brands. Their client base includes campaigners, non-profit organisations, social enterprises, and companies that want to humanise their communications. The agency is particularly suited to clients who need to demonstrate the real-world impact of their work, whether through thought leadership pieces, case studies, or campaign narratives. By focusing on personal testimony, Project Story helps these organisations move beyond abstract statistics and connect with audiences on an emotional level.

The agency’s approach is also valuable for organisations that already have communications teams but struggle to consistently produce compelling stories. Project Story can diagnose bottlenecks, train existing staff, and help embed storytelling as a regular practice. This makes them a good fit for both startups looking to build their communications from scratch and established organisations seeking to refresh their approach.

Approach and Philosophy

Project Story’s methodology is rooted in the belief that personal stories are the most effective way to engage and inspire audiences. The agency’s founders, Freya Barnes and Andrew Brightwell, bring decades of combined experience in journalism and communications. This background means they understand how to craft stories that are not only authentic but also newsworthy and shareable.

The agency’s process typically begins with understanding the client’s objectives and identifying the human stories that best illustrate their message. They then work to collect these stories through interviews, workshops, or other methods, before packaging them into formats that suit the client’s goals. This could range from a single press release to a full library of case studies and video content. Project Story emphasises simplicity and clarity, avoiding jargon and focusing on what makes each story unique.

Location and Credentials

Based in London, United Kingdom, Project Story serves clients across the country and internationally. While the agency is new—founded in 2024—its founders have a track record in storytelling and communications. The agency’s London base places it at the heart of the UK’s media and communications industry, giving it access to a wide network of journalists, producers, and other professionals. This location is also convenient for clients in the capital and surrounding regions.

Project Story is a good fit for organisations that want to put human stories at the centre of their communications. Whether you are a campaigner seeking to amplify your cause, a business leader building a personal brand, or a non-profit looking to demonstrate impact, the agency offers practical, results-driven support. Their focus on training and embedding skills also makes them ideal for clients who want to build long-term storytelling capacity rather than relying on one-off projects.